HootSuite Acquires Social Management Startup SeesmicBy: Sean Patterson - September 6, 2012
HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms.
“We’ve always been big fans of Ryan Holmes and the HootSuite team, since the days we were all pioneering the social media landscape.” said Seesmic CEO Loïc Le Meur. “We’re thrilled today to announce that Seesmic is joining HootSuite, and we’re excited for our users: they are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business.”
HootSuite and Seesmic were founded around the same time in 2008, though it took a year for Seesmic to move into its social network marketing platform development. HootSuite focuses heavily on marketing its services to its business clients, which it says includes 79 of the Fortune 100 companies. Over the past year, HootSuite has added support for many niche and business social platforms.
“I have always had a lot of respect for Seesmic’s CEO, Loïc Le Meur, and the role Seesmic has played in advancing social business.” said HootSuite CEO Ryan Holmes. “We are thrilled to welcome Seesmic’s users into the HootSuite family.”
Details of the acquisition, including how much HootSuite paid for Seesmic, have not been disclosed. In addition, HootSuite was vague on what the future holds for the Seesmic client. HootSuite did, however, invite Seesmic business customers to subscribe to HootSuite Pro, suggesting that Seesmic may be shut down or rolled into HootSuite in some way. Whatever the case, its clear that HootSuite acquired Seesmic for its talent and clients, not its platform.