Hitwise: Facebook Beat Google On New Year’s Day

Traffic stats again put social network ahead of search giant

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[ Social Media]

As Facebook employees went back to work this week, they may have been smiling more (or at least less frowning less) than most other people returning from vacation.  Their site performed admirably over the holidays, actually attracting record-breaking amounts of traffic.

On Tuesday, we documented the fact that Facebook received more traffic than Google on both Christmas Eve and Christmas Day.  That made it the most visited U.S. site for the first time ever.

This afternoon, Hitwise’s Bill Tancer provided some more data.  He wrote, "Facebook was able, albeit by a slighter margin, to recapture the #1 position on Friday, New Year’s Day."  Tancer also created the graph you see below.

Obviously, it doesn’t look like Facebook’s destined to attract more individuals than Google on a permanent basis.  Still, the social network’s done quite well over the last couple of weeks, closing the gap that somehow opened up during the first half of December.

This repeat occurrence of Facebook beating Google on a holiday also creates the question of how often it’ll do so in the future.  Will a switcheroo occur on Valentine’s Day?  St. Patrick’s Day?  No Housework Day?  We’ll see.

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Hitwise: Facebook Beat Google On New Year’s Day
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  • http://mydealoftheday.com/ Latulip

    wow, amazing. the rate of growth facebook can beat google facebook ..

  • http://www.capacitybuildingdevelopment.blogspot.com Shyamsunder Panchavati

    Its heartening to see a social media networking site overtake a search engine.It is a very happy occasion that should be celebrated all over the world. this also assures us about the bright future for social media networking. Face book deserves all the accolades it is getting.

    Face book continues to do well at Crunchies, This year too it has won an award. Farm ville has earned it the award at Crunchies. we are eagerly waiting for face book to cross the half billion mark in followers, will it happen this year.

    I am looking forward to Face book beating Google on a business day.

    I would like to know Alexa figures for both Google & Face book in india.

    Let us celebrate Face book,


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