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Hi-Def, Smartphones, et al Rule Our Lives!

or, How Women Don't Pay Attention to the TV Either

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Hi-Def, Smartphones, et al Rule Our Lives!
[ Business]

Lorraine Baines: Our first television set. Dad just picked it up today. Do you have a television?
Marty McFly: Well, yeah! You know we have… two of them.
Milton Baines: Wow! You must be rich!
Stella Baines: Oh, honey, he’s teasing you. Nobody has two television sets.

According to a new report released by the Nielsen people (who peek in your windows to see what you watch on TV), almost one in three U.S. households that have a television actually owns – wait for it – FOUR or more!

I am guessing that one is an HDTV hanging in the living room that they are still making payments on. Another is in the parents’ bedroom. One hooked to an older XBox in the kids’ room. Another is a monster CRT in the garage that still works but is hooked to nothing because Dad hasn’t yet bought that converter box and rabbit ears but doesn’t want to trash it and God knows no one will buy that dinosaur on Craigslist. /digression

290 million Americans owns at least one television. There are only 307 million people in the U.S., including babies and hobos. We are entertainment and information junkies.

And we don’t stop with TVs. We love smartphones, tablets, anything we can get our hands on.

211 million Americans are online (at home) and 116 million of us carry that web-access around with us mobile. And what do we do with all that access? I’m glad you asked.

In terms of smart phone use, it breaks down like this…

And, as far as the apps we use on our phones, here’s the skinny…

So, we got TV and we got Internet. And, we got them at the same time! Ain’t that just like a guy?

Nope, that’s just like a woman…

Don’t shoot the messenger. You know you do it.

Hi-Def, Smartphones, et al Rule Our Lives!
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