Here's What's Changing With Bing Ads Now That It Includes AOL

Chris CrumAdvertising

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As you may know, Bing now powers AOL Search worldwide, including exclusively in the the U.S., U.K., Canada, and Australia. In light of this, Microsoft announced some changes to Bing Ads including the Campaigns page, Reporting page, Google AdWords Import experience, and Keyword and Campaign Planners.

The Campaigns page has new options for Campaign Creation and Ad Group creation to include ad distribution for AOL network.

Changes to the Reports Page include:

- a new value to the Network column for AOL Search

- new values to the Top Vs. Other column for AOL Search-Top and AOL Search-Other

- actual website URLs displayed as separate line items (not consolidated) for AOL owned and operated websites in the ‘Website URL’ column of the ‘Website URL (Publisher)’ report

"If you have made changes to your network distribution prior to January 1st, 2016, your old values and new values in Change History will be updated to include the AOL network," says Bing's Prince Bajracharya. "However, please note that your ads have been served only on Bing and Yahoo properties before January 2016. This will also happen to the data in the Change History tab."

Network distribution options in Bing Ads Editor now include AOL network in all three options.

When you use the Google AdWords Import tool, All Search Networks will now include AOL Search in addition to Bing and Yahoo and syndicated partners.

With the Keyword Planner, the options for Network targeting have changed to include AOL network in all options. Campaign Planner now calculates AOL into traffic.

For more on all of this, read Prince Bajracharya's post on the Bing Ads blog.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.