Here’s What The New Yahoo Logo Could Look Like. What Do You Think?

By: Chris Crum - August 7, 2013

There’s been a whole lot of change going on at Yahoo, so why should that stop at the company’s logo? Yahoo will be launching a new logo next month, and in the meantime, will display an option each day. Above is the first one. What do you think?

Yahoo Chief Marketing Officeer Kathy Savitt writes on the company blog:

The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It’s our way of having some fun while honoring the legacy of our present logo.

We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style.

Yahoo shows off a bunch of other options in this video, so we’re assuming that the final decision will come down to one of these:

Which one do you like the best? Should they even change it at all?

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Jennifer Shaheen

    It’s a fun branding video, today 8/8 they have a script Yahoo logo. Though this is a great marketing tactic I do wonder if it is really going to make a difference. We’re all waiting to see what Yahoo is going do to get us excited and so far nothing has resinated with many people. A logo isn’t going to gain market share when it comes down to it – they need to give us more!

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  • David

    I love the idea of them changing the font of the logo…I like the cursive one the best 😀

  • Enviro Equipment Inc.

    I apologize if I sound like a “Debbie Downer” but I hope everyone realizes this is just a cheap attempt by, Yahoo! at getting some free publicity using a non-issue such as whether or not they should change their logo.

    Here’s an idea; how about Yahoo! changing their search engine so that it delivers results as good as Google and Bing? Now that would be news worthy.

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