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HBO Go Coming To, Um, Television?

HBO Go is expanding its horizons

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HBO Go Coming To, Um, Television?
[ Technology]

HBO’s online on demand service, HBO Go, is already available on computers and mobile devices, but soon, you’ll be able to watch HBO on your televi… (trails off). But wait, can’t you already do that? Isn’t HBO On Demand already available on various cable television providers? Seeing how that’s the case, apparently, you can never have too much HBO, because HBO Go will soon be available on web-connected televisions and game consoles.

It’s actually a little bit more to the story than that, but it looks like HBO is moving forward on their “TV Everywhere” program, which would allow subscribers access to HBO’s content on just about any connected device. The report comes courtesy of a GigaOm article, which references an HBO company call headed by CEO Jeff “I Hate Netflix” Bewkes.

In order to receive access to HBO Go‘s content, you have to have an existing HBO subscription, courtesy of your cable/satellite provider. From here, existing customers are allowed to register with the on-demand web service. The question remains, with HBO On Demand still going strong when it’s offered by providers, what purpose does the HBO Go expansion serve? Does making it available to web-connected televisions really necessary, when, in all likelihood, that TV is already connected with a subscription that gives them access to HBO On Demand?

Or is this some kind of consolidation move that takes the on demand aspect out of the hands of the cable providers? Lots of questions and not a lot of answers, although, the following snippet from GigaOm’s post may shed some light:

And according to Bewkes, Time Warner’s research shows that HBO Go users watch even more of the network’s content than those who don’t take advantage of the service.

So, wait? People who use HBO Go watch more HBO content than those who don’t? You don’t say? Forgive the sarcasm, but that almost sounds like a “water is wet” revelation.

As it stands, there was no particular date in mind during the discussion of HBO Go’s expansion, just that it’s coming. Perhaps this is simply a consolidation move on HBO’s part, one that will do away with all of the different titles for essentially the same service. Allow us to celebrate the news with this incredible 1983 intro/promo video for an HBO feature presentation:


Can it be that it was all so simple then?

HBO Go Coming To, Um, Television?
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  • kev

    My roku would like that lol

  • Matt

    “Does making it available to web-connected televisions really necessary, when, in all likelihood, that TV is already connected with a subscription that gives them access to HBO On Demand?”

    Yes, because HBO Go offers access to programming not available via On Demand. For example, right now you can only download episodes 7-12 of Boardwalk Empire via On Demand… which stinks if you haven’t seen the first six. But with HBO Go you can view all 12. Plus, you can view series that aren’t on On Demand at all, like classics Deadwood, Rome and the great Carnivale. There is very little content via On Demand compared to HBO Go.

    My biggest gripe with HBO Go right now is that there is no option for English subtitles, which means my mother (who is an HBO subscriber herself) can’t watch any of the programming because she’s hard-of-hearing. Netflix is adding subtitles to their catalog, so I hope HBO will take notice and do the same.

  • http://hbotogo c.cruz

    can’t watch any of the programming .without subtitles to their catalog, so I hope HBO will take notice and do the same.