Groupon Pulls Controversial Ads, Apologizes Again

Groupon CEO: I Take Responsibility, Though We Did Have a Professional Ad Agency

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On Super Bowl Sunday, Groupon began running some ads that that some people found offensive. After the widespread outcries, Groupon CEO Andrew Mason posted an apology/explanation on the company’s blog. 

Still, talk of the ads has hardly died down. Conan O’Brien has been ripping into them all week long. 

Mason posted a follow-up post about the ads, saying that they are pulling them, and will go with something less controversial. 

"We hate that we offended people, and we’re very sorry that we did – it’s the last thing we wanted," said Mason. "We’ve listened to your feedback, and since we don’t see the point in continuing to anger people, we’re pulling the ads (a few may run again tomorrow – pulling ads immediately is sometimes impossible). We will run something less polarizing instead. We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn’t come through. I personally take responsibility; although we worked with a professional ad agency, in the end, it was my decision to run the ads."

"To those who were offended, I feel terrible that we made you feel bad," he added. "While we’ve always been a little quirky, we certainly aren’t trying to be the kind of company that builds its brand on creating controversy – we think the quality of our product is a much stronger message."

Mason also thanked the charities and others who have spoken up on Groupon’s behalf for their support. It is important to note, that Groupon has had a lot of supporters through this whole thing, and the company has a history deeply rooted in charitable activity.

Did you find Groupon’s ads offensive? Let us know

Groupon Pulls Controversial Ads, Apologizes Again
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  • Guest

    Oh the frugality!

  • http://www.dailydealpool.com Guest

    I think this is a smart move by Groupon. At this point I think they realize how many people really were offended by the ads.

    A great online site for consumers to use to find deals and sales in their area is http://www.dailydealpool.com. They’ll email you daily with a list of the best buys, and you can get this email on your smartphone, laptop, or regular PC.

  • SWH

    Get over yourselves. These were great ads, they caused controversy which is great for people remembering and talking about Groupon. Humor may go over some peoples heads and the fact that they are supposedly minimizing some sacred cows is just too much for some? Get over it. Last I checked this is still the United States of America. Vote with your wallet. Of course because most people who are supposedly offended will still want to get the great deals from Groupon, they have to pressure them in other ways. Keep in mind these same persons probably don’t care that Groupon really is a bad deal for most business and in my opinion they are riding a fad wave that sooner or later will end because businesses can’t afford to be involved with Groupon deals. Talk about unsustainable.

  • http://www.scientificadvertising.co.uk/ Scientific Advertising

    It’s not often you get a real person writing a real apology these days, usually it is some PR twerp tallking nonsense about corporate values. Good on them!

  • http://www.crearecommunications.co.uk/ KJ

    The adds succeeded in getting Groupon talked about. No such thing as bad publicity etc.

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