Groupon announced today that it has entered a multi-year partnership with MLB Advance Media (MLBAM), the interactive media and Internet company of Major League Baseball. As a result of the partnership, Groupon is now the official daily deals site for MLB.com.
Groupon says it will be working with various teams from the league to offer more deals on tickets, official merchandise and "rare experiences, such as up-close encounters with MLB ballparks."
"What does this insider status look like?" asks Groupon in a blog post. "Past deals have included exclusive access to World Series ticket packages, batting practice with an MLB team, the chance to throw out the first pitch before a game, an official Jumbotron welcome to the stadium and a tour of the locker room where your favorite players starch their lucky socks."
The company says users can expect similar deals to these, and other things on GrouponLive, Groupon's events platform. Such offerings will also be available via the Groupon mobile app.
Users can expect all of this to begin with the upcoming 2013 baseball season. While it is a multi-year partnership, it's unclear just how many years it is for.
"Groupon is proud to partner with MLB Advanced Media and work with the teams to create new, unique opportunities for our customers to appreciate America's favorite pastime," said GrouponLive General Manager, Greg Rudin. "In addition to great deals on tickets, fans will have a chance to enjoy unforgettable ballpark experiences."
"Groupon offers a cutting-edge marketing channel with an extensive customer base to drive additional ticketing opportunities and incremental revenue for our teams," said Noah Garden, EVP, Revenue, MLBAM.
Groupon, meanwhile, is facing potential changes in leadership.