Groupon Launches ‘Basics’ Bulk Shopping ServiceBy: Chris Crum - May 1, 2014
Groupon just launched an online bulk-shopping service called Groupon Basics. The company says this brings “warehouse scale to online shopping.”
“From vitamins to shaving supplies, Groupon shoppers can purchase their favorite products in large quantities and have them delivered right to their doorstep without a membership or monthly fee,” a spokesperson for the company tells WebProNews. “Basics includes many top household brands such as Gillette, Dove, Airborne, Pantene and Burt’s Bees.”
“Basics is an exciting expansion of our Groupon Goods online product business,” the spokesperson adds. “By adding this service to our marketplace, we’re providing shoppers with yet another reason to always check Groupon first.”
The product has been in beta for less than two months, and the company says it’s been pleased with the initial results.
“In the coming months, we will continue to aggressively build out the existing categories as well as expand into packaged and canned grocery items,” the spokesperson says.
You can browse the Groupon Basics shopping experience here. It’s available via the Groupon mobile app as well, under the Goods tab.
The company will release its quarterly earnings next week.
Image via Groupon