Groupon Gives Merchants An ‘Impact Report’By: Chris Crum - January 16, 2013
Groupon announced a new tool for merchants on Wednesday, which the company says will help them measure the performance of their Groupon deal. It’s called the Merchant Impact Report.
“Merchants now have the ability to access themselves analytics, customer insights and a profit calculator to help them gauge the performance of their Groupon promotion,” a spokesperson for Groupon tells WebProNews. “It lets local businesses work out their campaign profitability, which is something that’s not generally available through other marketing/advertising mediums.”
The company has been testing the offering in a trial period with over 1,000 merchants, but now it’s widely available in the U.S. and Canada. It comes with analytics, including the total number of Groupon subscribers who received the merchant’s deal via Groupon, as well as which subscribers are purchasing the offer, broken down by geography, gender and age. It also shows the percentage of customers new to the business or reactivated as a result of working with Groupon. It even shows the estimated percentage of those expected to return in a 90-day period.
The offering also comes with a profit calculator, estimating the cost-effectiveness of any given deal. This includes payments from Groupon, overspend above the value of the Groupon, revenue generated by returning customers, and the merchant’s costs.
“The Merchant Impact Report was created as a result of our merchants’ feedback and is designed to provide a clear, concise view into the effectiveness of their Groupon promotions,” said Amit Koren, Director of Merchant Products, Groupon. “Until today only the largest companies had access to this kind of information, and now we’re providing these powerful analytics to every local business that works with Groupon.”
More on the report here.