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Groupon Buys Blink, Rebrands It With The ‘Groupon’ Name

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Groupon announced on Monday that it has acquired Blink a “last-minute” travel app from Europe, which lets users find deals on same-day hotel bookings.

“Based in Madrid, Blink works with more than 2,000 hotel partners in eight European countries, and will strengthen Groupon Getaways to even better serve customers’ travel needs,” a Groupon spokesperson tells WebProNews. “Experiences will span select hotels across the globe, all-inclusive travel packages and full-service tours in popular destinations.”

Blink

Blink will be rebranded as “Blink by Groupon,” and will operate separately, we’re told, as the team develops “an integrated experience that leverages the full breadth of Groupon Getaways global travel offers.”

“Groupon Getaways, launched in 2011, works with hotels and other partners to provide curated travel deals and experiences in 48 countries,” the spokesperson notes.

This is not the first acquisition for Groupon under CEO Eric Lefkofsky since he was officially appointed to the role in August. Shortly after, the company acquired Plumfare, a social gifting service.

Groupon Buys Blink, Rebrands It With The ‘Groupon’ Name
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