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Greenpeace Asks Facebook To Unfriend Coal

Greenpeace targets Facebook over coal

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Greenpeace is putting more pressure on Facebook to persuade the company to stop using coal to power its data centers.

Greenpeace is calling on Facebook to “unfriend” coal by Earth Day on April 22. The Greenpeace Unfriend Coal Facebook page has over 98,000 likes.

“Just as Facebook has revolutionised the way the world communicates, so it can revolutionise the IT sector’s current reliance on coal,” Greenpeace said in a blog post. “Facebook’s reputation for innovation means that wherever it goes, other IT companies will follow.”

Greenpeace is asking Facebook to develop a plan by 2021 to be entirely coal free. It is also calling on Facebook to educate its users about how it powers its services and its carbon footprint.

“At current growth rates, data centers and telecommunication networks – two key components of ‘the cloud’ that Facebook depends on – will consume about 1,963 billion kilowatts hours of electricity in 2020,” Greenpeace says on its Unfriend Coal Facebook page.

“That’s more than triple their current consumption and more than the current electricity consumption of France, Germany, Canada and Brazil combined. Facebook has a real opportunity to lead by example by extending this spirit of innovation to the environment.”

Greenpeace Asks Facebook To Unfriend Coal
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  • http://www.arcanasphere.com MrAndrewJ

    Greenpeace just does too much crazy stuff for me to respect them. Harassing Nestle because a supplier of a supplier did something they didn’t like was kind of low.

    So, in order. They are asking for Facebook to “…revolutionise the IT sector’s current reliance on coal.” Going by my understanding of the term revolution, Google has been there and done that. They have a license to act as a power comapny to prove it.

    “At current growth rates…” is nice on the surface. Will those growth rates last? I look back on Angelfire, Geocities, Livejournal, Myspace, Friendster, and countless communities that grew quick then bottomed out when the next big thing came along. Facebook would have to be suicidal to expect to continue this rate of growth. Greenpeace would have to be stupid to think these growth rates will continue. Worse, they would have to think that we are stupid enough to take their press release at face value.

    I can’t and won’t fault them for wanting to see cleaner energy in use. I will fault them for arguing their case through foolish interpretations of facts and questionable press releases. They are doing themselves and their true good deeds a disservice this way.

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