Google’s Schmidt Endorses “Mobile First” Approach

"Always put your best team and your best app on your mobile app"

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Google’s CEO is no doubt interested in search and advertising.  He’s recently talked about journalism and copyright law, too, along with a number of other topics.  But mobile is the subject Eric Schmidt claimed to most interested in last night, and he’s getting Google to focus on it, as well.

Eric SchmidtSomewhat ironically, Schmidt stressed the importance of mobile while speaking at Google Atmosphere, a one-day event meant to promote cloud computing.  He got onto the subject due to a broad question about products and the future.

According to Anthony Ha, Schmidt responded, "What’s really important right now is to get the mobile architecture right.  Mobile will ultimately be the way you provision most of your services.  The way I like to put it is, the answer should always be mobile first.  You should always put your best team and your best app on your mobile app."

That’s a rather interesting comment.  It’s hard not to wonder whether Google will get a lock on the mobile market just as it’s dominated the traditional search market for years.  At the same time, you can almost imagine search engineers at Yahoo and Microsoft sort of perking up at the chance to make (more) headway.

Investors don’t seem to mind the "mobile first" directive, anyway.  Google’s stock is up 0.72 percent so far this morning, even though the Dow is down 0.13 percent and the Nasdaq is down 0.14 percent.

Google’s Schmidt Endorses “Mobile First” Approach
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  • http://www.sitebyjames.com/ James

    I’m not so sure people can afford to make a second app can they? I mean can people even afford a first team?

    All the teams seem to be so busy loving the GOOG the goog right now… maybe if everyone let off in the crowd sourcing and actually paid people for the work they do, then people could afford 15x teams and make special applications for all the incompatible devices coming out designed to “conquer” the online world…

    I mean the rapidly expanding mobile world that everyone is talking about but very few are using…

    Open Source is the new Corporate Crowd Source… Hopefully the two can be compatible…


    • http://www.sitebyjames.com/ James

      To be positive… It is a good policy though… Not sure if it’s going to mean much for small business owners. Sounds more like a gold rush opportunity though.

  • http://www.BeaverOkay.com Adsense Publisher

    I see cell phones going back to being smaller and being more of a gateway and portable storage devices with higher MP cameras, rather than being the whole computer itself.

    Personally, I’d rather get an iPad that can connect to my phone via bluetooth so I can use my phone as a modem for internet and browse the normal internet from my iPad.

    I could also make direct calls through several internet messaging services: yahoo messenger, live messenger, aol messenger, skype, and google talk, to name a few, while I’m online, so I don’t care that AT&T let’s you surf and talk at the same time.

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