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Googler: Nobody Wants To Be Tracked Online

    April 2, 2012
    Chris Crum
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Last week, Google launched Google Consumer Surveys. These were designed both as a way for publishers to potentially make a bit of revenue, as well as a way to easily and cheaply collect market research.

So far, at least Googlers themselves are running some interesting surveys. We already reported on one Matt Cutts ran, finding that only one in five Americans have heard of SEO.

Now Google’s Justin Cutroni has posted the results of a survey where he asked if businesses should be able to anonymously track your actions on their website. The results? 84.7% said no.

Google tracking survey

“I was a bit surprised!” exclaimed Cutroni in a Google+ post. “I did not think the percentage would be that high. It also tells me that there is strong opposition to all tracking, even anonymous tracking. There were no demographic segments, based on location, age or income that agreed. Nobody wants to be tracked.”

“We in the analytics industry really need to explain what we do and why we do it,” he added. “This is a great opportunity for the Digital Analytics Association to help spread information about what we do and why we do it.”

Since the Federal Trade Commission issued its final report for how companies should handle consumer privacy, Google has indicated it will include a “Do Not Track” in Chrome.