Google Wants You To Use Sitelinks With Your AdWords AdsBy: Chris Crum - March 8, 2012
Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can help you discover more keywords and make the most out of your budget.
“A fast, simple way to increase your AdWords performance is adding sitelinks to your campaigns,” says Google’s Mark Martel. “If your campaign is eligible to show sitelinks but it doesn’t have them them up yet, it’s probably missing a good opportunity.”
“Now, when we detect that your campaign is performing well enough to show ad sitelinks, but does not yet have them set up, we’ll show you that idea in the Opportunities tab,” says Martel. “You’ll also get a personalized estimate of the impact on clicks and cost if sitelinks were implemented, based on your last week’s campaign stats.”
Martel notes that Google’s systems automatically determine which sitelinks perform best and show them more frequently, and suggests adding more than the minimum number of suggested sitelinks. “Sitelinks can appear with any of the ads in your campaign,” he adds. “So choose website destinations and sitelink text that make sense across all of your ads.”
Last month, Google announced enhanced ad sitelinks, saying they’re great for clickthrough rate. Clickthrough rates are 30% higher for ads with sitelinks, compared to ads without, according to the company.