Google has updated the Google Toolbar PageRank again, for the first time since May. Obviously sites are moving both up and down, but we're not seeing a ton of complaints so far.
A lot of people are talking about the update on Twitter. Some are more enthusiastic than others. There are a few interesting nuggets out there.
One person thinks freshness is playing a role in higher PageRank. Google has clearly put a great deal of emphasis on freshness in recent months. Fresh content tends to get surfaced much more. Greater visibility means more chances to pick up links.
Here is a sampling of the Twitter conversation. Hat tip to Barry Schwartz for noticing some forum discussion about the update.
Argh, blog has a lost a PageRank for no discernable reason. No spam, no horrid links. Not happy
My blog's main page remained it 4/10 pagerank, but all the posts and paged got 2 and 3 ..... that's great although i… https://t.co/oQwZ0YAG
Google Toolbar Pagerank updated this morning. Let the chaos begin.
just checked my pagerank its gone up to 3, really pleased
Google PageRank update August 2012, My blog has PageRank! PR4 from PR0. How about yours? http://t.co/YFFpaYTI
#pagerank update today, check of serps as theres alot of movements.
Google loves my blog I think.. Pagerank - 2, for the domain which is two months old, and the best part is all my... http://t.co/7H38QxLy
Google updates PageRank for August http://t.co/GH9u9GRI OW has doubled! (OK gone from PR 1 to 2....) How about yours?
PageRank update today - Does anyone care any more? Mostly drops for me but that's not surprising considering recent Google updates #SEO
Computer How To Guide gets PageRank 3 | Computer How To Guide: http://t.co/H1juQZMf
Google Pagerank update. Nice!. Some stayed the same and some has increased. One to PR6
Sad - it takes Google news hours to report they updated pagerank and twitter has it first - sot that is why twitter is PR 10 vs Google = 9
As with last time, I feel compelled to also share this Matt Cutts video talking about how to identify causes of a PageRank drop: