Google Updates Toolbar PageRank Again

    August 2, 2012
    Chris Crum

Google has updated the Google Toolbar PageRank again, for the first time since May. Obviously sites are moving both up and down, but we’re not seeing a ton of complaints so far.

A lot of people are talking about the update on Twitter. Some are more enthusiastic than others. There are a few interesting nuggets out there.

One person thinks freshness is playing a role in higher PageRank. Google has clearly put a great deal of emphasis on freshness in recent months. Fresh content tends to get surfaced much more. Greater visibility means more chances to pick up links.

Here is a sampling of the Twitter conversation. Hat tip to Barry Schwartz for noticing some forum discussion about the update.

As with last time, I feel compelled to also share this Matt Cutts video talking about how to identify causes of a PageRank drop: