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Google Tops LinkedIn List of Most Desired Employers

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Google Tops LinkedIn List of Most Desired Employers
[ Business]

Today, another list has deemed Google the most desired company for potential employees. This time, it’s LinkedIn who has given Google the crown (Google was voted the best company to work for in Fortune’s list earlier this year).

LinkedIn has just unveiled their “Most InDemand Employers” list for 2012, and Google comes in at number one. Tech companies had a strong showing this year, taking the top four spots on the list. In order, the top five were Google, Apple, Microsoft, Facebook, and Unilever.

Here’s how LinkedIn compiled their list, according to a blog post:

What makes these rankings so unique—and exciting to me as a professional data scientist—is that they’re based on the actual actions of over 175 million professionals on LinkedIn. Last year, LinkedIn was home to over 15 billion interactions between professionals and companies. We cross-referenced our data with thousands of survey responses to pinpoint the specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing employee profiles, visiting Company and Career Pages, and following companies.

After crunching this data and normalizing for things like company size, we developed our top 100 global list. We then applied LinkedIn profile data to rank the most sought-after employers among professionals in five countries and four job functions.

LinkedIn unearthed some interesting things about the top employers on the network. According to them, the size of the company isn’t as strong of an indicator of desirability as you might think: 50% of the companies in the top 100 have less than 7,000 total employees.

Also, “a strong consumer brand helps, but isn’t essential: Consumer powerhouses like PepsiCo, Coca-Cola, Nike, and Disney ranked highly. But so did leading professional services firms like Deloitte.”

You can check out the InDemand interactive graphic here, and check out an infographic on the findings below:

Google Tops LinkedIn List of Most Desired Employers
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