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Google Talks Real Time Bidding With Audience Targeting

    February 27, 2014
    Chris Crum
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Google has made a recent webinar on real time bidding with audience targeting available for everyone.

Google says in the description, “In this Learn with Google Hangout On Air we’ll explain a new bid strategy, Target ROAS. By walking through how to setup conversion values in conversion tracking and an actual bid strategy in AdWords, we’ll demonstrate how to best use this new tool. The Hangout On Air will include information from case studies and Google product experts.”

It’s about an hour long.

Google also points to the flexible bid strategies and dynamic remarketing help centers and conversion optimizer one-sheeter for additional info.

  • Lori Stammer

    I had to leave listening to the video because every sentence was ended in upspeak. I can understand the need to be ‘young’ but upspeak makes Joel sound insecure and not sure of what you are doing.