Google Takes Out Print Ad Saying How Awesome Advertising on Google Is

    August 14, 2012
    Josh Wolford
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This is just a funny one. Ironic, maybe – but undoubtedly deliberate in its execution. Last week, the search giant took out a couple of ads in some Canadian newspapers touting the benefit of buying ads on Google.

“You know who needs a haircut? People searching for a haircut,” it read. “Maybe that’s why ads on Google work.”

Of course, Google’s sly dig at traditional advertising as opposed to targeted advertising based on searches is made even funnier by the fact that they took out a full page ad to do so.

The print ad ran in last Thursday’s Globe and Mail, the Toronto-based newspaper that’s printed in six other cities and distributed nationally. It’s Canada’s largest-circulation national paper. It also ran in the Globe and Mail competitor, the National Post.

I guess this is Google saying that traditional advertising is necessary, if only to steer people towards online advertising. I can see this kind of technique catching on. Can you imagine a similar ad purchased by Facebook?

“You know who needs a haircut? People who ‘like’ Supercuts and Vidal Sassoon.”

[Steve Ladurantaye via Mashable]

  • Public J

    If google needs advertisement from hair saloons, then larger advertisers are slowly understanding the stupidity of pay per click advertising where the clicks can be artificially inflated. Looks like investors will get hair cut soon.

    The only way internet advertising can be priced is like, how highway billboards are priced anything else will lead to fraud and loss to the advertiser.

  • http://artnipdementiasignageforthehome.wordpress.com Artnip

    If they have to tell people advvertising on their site would be a good idea, then people don’t seem to naturally think it is. I think most people see it as a waste of money since results are not guaranteed. Like gambling. There are other ways of marketing online products/services that have worked for decades.

  • http://www.qualitylogoproducts.com Jill

    This is pretty brilliant on Google’s part, actually! As you mentioned, it’s almost as if they’re acknowledging the usefulness of traditional advertising but trying to convert print advertisers to their service at the same time. Leave it to Google to come up with something like this…