Google Tags Are No More

Google pulls plug on tag advertising

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After about a year of testing, Google has decided to get rid of its Tag advertising program for Google Places.

The program allowed advertisers to highlight their organic listings with yellow tags showing offers, photos, videos, menus, reservations, etc. for a monthly fee.

“Tags make your organic business listings stand out on the Google and Google Maps search results page with a bright yellow marker that highlights specific attributes such as offers, videos or photos,” said Google Places Senior Strategist Brianna Brekke said in December, noting that it did not affect the organic ranking of a business listing on Google or Google Maps.

Google Tags Get Discarded

“Since that experiment began, tens of thousands of businesses have used Tags to help potential customers make easier, more informed decisions when searching,” said product manager Shalini Agarwal in a Google blog post. “Throughout this period, we monitored Tags closely to learn more about our users’ business needs and how they used the product.”

“We’ve made a decision to shift our efforts toward other present and future product offerings for local businesses, and will be discontinuing this trial,” added Agarwal. “We’ve learned a lot from our Tags trial and will take that knowledge into account as we continue to find the best ways to serve users and local businesses alike.”

Back in July, Google gave businesses the chance to use Tags free for a month.

Google Tags Are No More
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  • http://pestcontrolseo.wordpress.com/2011/04/15/google-ends-sponsored-tags-for-places-page/ Pest Control Guy

    I agree Chris… BUMMER. What get’s me even more is that they are pushing the Google Boost now instead. While Google Boost has it’s pro’s there are certainly still some cons.

    Here is my review of Google Boost

    What I feel really hurts Google in this move is that it looks like they are just trying to do what is best for Google and not their customers.

  • SOS

    I didn’t know it was a trial. Google is a royal joke. That’s why I don’t waste my time learning or using any of their tools. They are too unstable. I know a lot of SEOs that are going to have a big headache with client’s and contracts due to this move.

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