Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code

By: Chris Crum - October 1, 2012

Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface.

Users can add and update their own tags anytime. It’s not limited to Google-specific tags. It includes asynchronous tag loading, so “tags can fire faster without getting in each other’s way,” as Google puts it. It comes with tag templates for marketers to quickly add tags with Google’s interface, and supports custom tags. It also has error prevention tools like Preview Mode, a Debug Console, and Version History “to ensure new tags won’t break your site.”

There are user permissions and multi-account functionality, and Google says it will be adding more features over the coming months.

Google Tag Manager is launching globally in English, but it will come to other languages soon.

Google has also announced the Tag Vendor Program, which enables tag providers to get templates within Tag Manager.

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • Amin Shawki

    Great article about Google Tag Manager! We’re excited for this new marketing tool as well. The problem we noticed is the hassle it can be spending a lot of time searching for those tags in your website’s code, especially as a marketer. So we created a tool that finds tags in your website’s code and generates a report of all tag locations for you. will save so much time automatically pulling tag locations for you and sending you a report, definitely worth a look.

  • Dana Tan

    Hey Chris, great news! Thanks so much for sharing this in the Newsletter. This is really going to be a major time-saver for us. We only have one person in our IT department and sometimes we have to wait weeks just to get a tag installed in the code. Now we won’t have to wait. Woohoo! (Well we’ll have to wait for the installation of the original snippet, but after that we should be golden!)