Google Still Dominates Search

Does any other search engine even matter?

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Google Still Dominates Search
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Water’s wet, sky’s blue, and Google is still king of the search engine industry. So much so, in fact, the amount of search queries conducted on Google more than double Yahoo and Bing (one and the same now?) their combined output.

In the latest study from Experian Hitwise, Google’s position as top search engine dog was confirmed in black and white with the following quote:

Google accounted for 66.05 percent of all U.S. searches conducted in the four weeks ending July 30, 2011. The combined Bing-powered search comprised 28.05 percent of searches for the month, with Yahoo! Search and Bing receiving 14.49 percent and 13.19 percent, respectively.

The remainder of search engine industry, which Experian states is at 73 engines, only account for less than six percent of all Internet searches.

Again, considering Google’s financial success, this news should come as no surprise, although, the spin Experian offers is perfect example of twisting statistics to fit a theme. Take the following for instance:

Yahoo! Search and Bing achieved the highest success rates in July 2011. This means that for Yahoo! Search, more than 81.36 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 68 percent, an increase of 1 percent in July 2011. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.

That’s all fine and good for Bing/Yahoo, but when you consider the sheer number of Google’s search volume compared to Bing/Yahoo, it stands to less successful searches were conducted. Once again, the sample size in the statistics need to be considered. Smaller sample sizes lead to higher degrees of variability, something stated quite clear in Wikipedia’s entry concerning Sample size determination:

Larger sample sizes generally lead to increased precision when estimating unknown parameters.

With less people using Bing/Yahoo, but more clicking over to sites, in order to make this a little more reliable, the same amount of Google users would have to use Bing/Yahoo. If the site-visiting results were similar, then you’d be onto something.

As it stands, sorry International Business Times, the findings about site click-overs comes across as meaningless, as well as skirting the “correlation does not imply causation” territory as well.

Google Still Dominates Search
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  • Ian Tang

    The article is misleading. The success rate is based on how successful it was. But, Google also does 66% of searches, while bing and Yahoo! only do about 28% combined. This means that, because Google handles so much more searches, it has a higher possibility of getting less successful searches.

    • Camping Dude

      I Agree!

    • http://aalbc.com Troy Johnson

      “…because Google handles so much more searches, it has a higher possibility of getting less successful searches…”

      This is not a valid statement. The percentage of successful queries is a function of the quality of the search results – period.

      Indeed, the more searches that are performed yield a better measure of the quality of the search.

  • Ian Tang

    I posted on the wrong article. This article was the correct one that I was going to link to.

  • http://www.modeltrainhobbyist.com/ Lionel Bachmann

    This study also fails to take into account the number of searches done by people who just want to see how they are ranking on Google. Only the search is required, not the click. I’m sure lots of SEO companies are checking how their clients are ranking, and people who are also doing testing.

  • http://www.idesthost.com Edwin

    One cannot make arguments like this without looking at the sample distribution. At least one needs more information like the standard error to begin with.

    Does anyone has a link to the original report?

  • http://swiftecurrency.com Liberty Reserve

    there is no doubt about google being the most used search engine, but remember i used “used” that doesn’t mean that their results are always that good. Liberty Reserve Funder in Nigeria.

  • http://www.copy-e-writing.in/blog/ Ron’s SEO Copywriting Tips

    Google is the BIG DOG of the online world. It just has to stay so. Nothing can topple it!

  • http://1stpersonblogger.blogspot.com/ m

    I use google all the time. In fact I insist on searching with google.

  • http://www.jacksononthemoon.com Sharon J

    i had read somewhere that Youtube was gaining serious ground for the “how to” kinds of searches. Can you comment on that?

    I use Google exclusively, by the way.

  • http://www.google.com/profiles/OneFineArt William MATAR

    I use Google always, From Lebanon

  • http://www.absolutewebworks.com/ Absolute Webworks

    We all know that Google is King. When searching images Yahoo and Bing are an alternative.

  • http://www.CaptainCyberzone.com CaptainCyberzone

    All things, save one, are fleeting. There was a time when AOL and Yahoo were the search engines of choice (Google wasn’t even on the drawing board yet). Was a time when ICQ (instant messaging between two computer users) was the end-all, it was a time when no one fathomed individual vainity/narcissism becoming the norm where one would “tweet” as many people as possible.
    Norms change, society changes, technology changes and searching will change … right now it’s Googles good fortune to be #1 … in a fleeting world.

  • Bob

    Google will be king until Apple or Facebook get in the game. If any of them do, Google will be history shorty after that. Just the stock would be hit really hard on the news.

  • Jea-jean

    bonjour et bienvenu a toute et a tous

  • http://www.imoneycoach.com Sarah

    And that’s why when people want to find out something they say they are going to “Google it” – I know Google hates that, but it is a testament to their overwhelming presence.

  • Camping Dude

    Loaded Question i think, I do get more traffic from Google, but i get higher conversions from Bing. Going by this, if i had the same traffic from Bing, my sales would be 4.5 times higher. How that’s something i could really get to like.

  • http://www.oink.co.za Craig Nuttley

    I’ve just commented on http://www.webpronews.com/study-says-social-media-sucks-at-driving-traffic-2011-08/comment-page-2#comment-109374 which reates to “social media sucks” and had much to say there which is applicable to this. Guys, Google used to control 90 whatever percent % of the search market. She (Google) gave birth to many other search engines. She’s now at around 66%. Yahoo grabbed most of the remaining share in tose early years and now Bing is (or has, depends on how you look at it) grabbed Yahoo. It won’t take 18 months an Bing will show some good gains on Google, if she uses her default distribution (Windows) programs to her benefit as selfishly as Google holds her babies to her bosom. Watch Bing, they have the distribution tools in their hands and this is the way to convert Googlers to Bingers by making them experience the Bing experience before the Google one. many of my clients are new business owners and when I am setting up their stuff, 80% of these have not known how to change from a Bing to a Google default as a browser preference. They simply didn’t know better and so they becaqme acquainted with Bing. They’d all heard of Google, for sure, but I’d say that only 20% of the 80% actually gave a damn.

    Disagree … strongly! Google is further now than previously, from being the be-all-and-end-all of search. Google’s innovative products and apps have been ahead for a long while, but the MSN crowd are sitting on a stinker of a marketing campaign for Bing. The only thing that surprises me is that I haven’t seen it … yet.

  • Stephen D

    The one thing that keeps me from using Google search at times is on a lot of queries I get worthless directories that have links to sites that have nothing in common to my search. This happens less on Yahoo…I also like Yahoo at times because the interface is more personal with news, etc.

  • http://aalbc.com Troy Johnson

    Hi Chris,

    It is not clear to me that your conclusion based upon sample size is valid. You’ve called into question the validity of the Google and Bing’s relative search results; based upon the fact Google has double the searches of Bing. That point by experian seems unbiased.

    Interestingly, I recently wrote an article where I’ve called into question the quality of some of Google’s search results relative to Bing. I even include an reproducable example which clearly demonstrates my conclusion: http://aalbc.it/googlebad

    • http://www.webpronews.com/ Chris Richardson

      If more people are using Google — and in this case, it’s much, much, much more — the sample size of Bing/Yahoo users is much, much smaller. Therefore, conclusions about the quality of the search are not congruent.

      Thanks for the comment.

      • Drew

        Chris, I agree with Troy here.. volume doesn’t make the search quality stats irrelevant. It just isn’t *amplified* the same way, which is the point I think you are confusing.

        That said, I always question who stats come from – and relevancy or “success rates” are very subjective.

  • http://www.payperclickhouston.com Tony Nguyen

    Sometimes you wonder how these reports are spin to suit their needs, like who is paying to get favorable results, is it Bing? Microsoft needs to wake up, they don’t build things for the end-users anymore. Their Ad platform is also a laughable second, still can’t install the MSN AdCenter Desktop, apparently I need programming and administration skills. There’s clearly no innovation with Microsoft, so can you really define what a quality search result is? If you can, then you would know it’s Google’s algo at work.

  • http://www.norele.com Richard Hance

    Yes Google is number one and plan to stay number one. I tried to submitt my search tool to be included for the library help that Google graciously built only to find out that Google sponsored school library help was not accepting any new search tools two months before fall 2011. Is this the way to stay number one? (by not allowing any new searches access to school libraries already locked down, while pretending to give others connectiveness) I suppose if students are raised on Google, they will stay on the Google.

  • SchneiderAndy

    I just paid $22,87 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38,76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $71,32 to buy. Here is the website we use to get it all from, http://bit.ly/qNNVG2

  • http://www.bestpingpongpaddle.com Jordan Foutz

    These numbers are pretty consistent with my current results in marketing. Just over 63% of my traffic comes from Google and I get just barely over 10% of my traffic from Yahoo and Bing combined, and I have way better rankings on Yahoo/Bing. Google crushes these guys and w/ the advent of Google+, it is getting to be a bigger and bigger gap.

  • http://www.snap-marketing.co.uk Snap-Marketing | Website Design Reading

    Yup – its still Google all the way for conventional search – and we find that broadly speaking, if we optimise for Google, the other SEs just ‘happen’. Often we find that our website/SEO clients rank first on Bing and Yahoo when we are optimizing them for Google. One thing we are conscious of is that increasingly often YouTube and Facebook form the first port of call for search depending on the demographic profile of the searcher or the topic.

    Thanks for sharing.


  • http://www.specialistengineeringcontracts.co.uk Mechanical and Electrical Engineering

    Great post – we are taking more interest in getting prospects to visit our site through the search engines. This is very helpful.


  • http://www.glprint.co.uk/litho Litho Printers Hampshire | GL Print

    Great post – thanks for sharing. Google is still where we get most search traffic.


  • http://dululainsekaranglain.com/ DLSL

    Google rock! Can’t imagine myself using search engine other than Google.

  • http://www.handyflatrate-preisvergleich.de Handy Flatrate Tester

    In the German market google owns 87,9% and Bing/Yahoo 6,1% (july 2011).

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