Sitelinks in Google Search Results Get Some Updates

More of them, algorithm tweak

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Google announced today that it is launching an update to its sitelinks feature in search results. These are the links that appear under some search results that point users to different parts of that that site.

Now, sitelinks are full-sized blue text links with a URL and a single line of text underneath. There are also more of them. The old maximum number was 8. Now it’s 12.

Improved Sitelinks

But that’s not all. How Google actually determines which links to show has also changed.

“In addition, we’re making a significant improvement to our algorithms by combining sitelink ranking with regular result ranking to yield a higher-quality list of links,” explains Daniel Rocha, a software engineer on Google’s sitelinks team. “This reduces link duplication and creates a better organized search results page.”

“Now, all results from the top-ranked site will be nested within the first result as sitelinks, and all results from other sites will appear below them,” he adds. “The number of sitelinks will also vary based on your query.”

While some users may have seen this feature in tests prior to this point, Google says it is rolling out the updates over the next few days around the globe in all supported languages to modern browser users (Chrome, Firefox, IE7 and above, etc.).

Sitelinks in Google Search Results Get Some Updates
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  • http://www.modeltrainhobbyist.com/ Lionel Bachmann

    Websites ranked #1 will love this if Google already generates sitelinks for them, but I think it’s a little overkill. Showing the sitelinks’ URL and line of text will take up so much real estate on the first page. It may even push the second ranked site below the fold on some computer resolutions.

    • Perdrices

      This is a diabolically backward step, and a further nail in the coffin for any pretence of a level playing field for wibsites large and small. Lionel Bachmann has hit the nail (in the coffin) on the head. With colums of six sitelinks below the top result, everyghing else will be below the fold on many browsers, except perhaps the second result. That’s great news for the big and powerful websites and even for Wikipedia, who will increasingly monopolise all space above the fold, but a death knell for millions of good quality small sites.
      Panda demonstrated clearly enough that Google has great difficulty recognising small good quality sites, specially niche information sites, except those that existed before about 2004 and got recognised while the web was still a small place. With increasingly less likelihood of smaller good-quality niche websites being found on any visible part of Page 1, Google is progressively killing search and discouraging the very invention and hope that powered the Larry Pages of the past to do something great. Stop, Google, before it’s too late, and you kill the hen that laid the golden eggs.

  • http://www.afzalkhan.org/ Afzal Khan

    I believe sitelinks has advantage only for searches related to brand name (domain search mostly). Even if you ranked #1 for other keywords which you had optimized your site for Google still shows old sitelink pattern.

    Overall it’s good for Website’s where user get opportunity of instant preview of website internal webpages at Google Sitelinks. It will help in less bounce rate. Making a good user experience at SERP’s by a showing a sneak preview of what they will for a particular website.

  • http://www.buikoefeningen.com buikoefeningen

    Hi, How will this impact SEO, pagerank, etc. ?


  • http://www.mediartsolutions.com Muhammad touseef

    hello experts
    i am pulling my hair foe many days why?

    i have a tiny blog amfahnet.blogspot.com no back links no traffic zero page rank no information on my only 6 posts

    but google’s fukin algos are showing sitelinks for that term “amfah net”

    what the hell is that

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