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Google Scraps GAP, Launches AdWords Certification Program

Google Launches New Directory for Advertisers/Agencies

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Google is retiring the Google Advertising Professionals (GAP) program, and replacing it with the new Google AdWords Certification program.

"We’ve had a lot of great feedback from agencies and today we’re announcing changes designed to offer them better training and more rigorous certification in AdWords proficiency, and to lower costs for those who help advertisers get the most out of AdWords," says Penry Price, Vice President, Global Agency Development at Google. "We’re also making it easier for advertisers to find certified agency partners to work with them on digital advertising."

AdWords Certified Partner - New Badge

Features of the new training program include:

- New training materials to help agencies better understand recent changes in search marketing and AdWords functionality, available via webinar series, learning center, or on-site training at Google

- More challenging certification exams to test practical application of knowledge and best practices (rather than simple recall of knowledge)

- Advanced-level exams to highlight competency in search, display, reporting and analysis

- A redesigned Certified Partner badge, which includes a “Click to Verify” element so advertisers can view the partner’s profile page for additional information.

Google has also launched Google Partner Search, which a directory that pairs advertisers with Certified Partners, as well as new AdWords API pricing.

Google Scraps GAP, Launches AdWords Certification Program
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  • Karen

    I really dont get Google, before ADVERTISING PROFESSIONAL certification, this was called ADWORDS CERTIFIED PROFESSIONAL. So now they put it back?

    Question: HOw many certification Google has. I tried searching online, and it is a mess.. too many names, and just get confusing.

  • http://webexpert.ie/ Paula

    To get certified, you must pass the AdWords Fundamentals exam and any one of the following:

    Search Advertising Advanced Exam
    Display Advertising Advanced Exam
    Reporting & Analysis Advanced Exam

    Exams cost $50 each and can be taken multiple times with 7 days in between. You no longer need to have a minimum spend in order to get certified as an individual. The exam is in multiple choice format (MCQ). There are 120 questions that have to be answered within 2 hours.

    Google provide great documentation to study for the exam, but you will need to prepare well. Make yourself plenty of notes and read the questions carefully!

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