Google Reveals Some Recent Changes To How It Ranks Results

    August 14, 2012
    Chris Crum
    Comments are off for this post.

Google released a giant list of 86 “search quality” changes it made in June and July, beyond the various changes it had already blogged about. We’re breaking down the list by various categories to take a closer look at the kinds of things Google has been up to. So far, we’ve looked at:

Now, let’s look at the changes Google has revealed, which are directly related to how Google ranks search results.

First, Google says the change referred to as “ng2,” better orders top results using a new and improved ranking function for combining several key ranking features.

Another list entry (Ref-16) involves changes to an “official pages” algorithm to “improve internationalization”. This is part of Google’s “Other Ranking Components” project.

Another change listed under the project codename “Other Ranking Components,” includes one that helps you find more high quality content from trusted sources (#82367). Also under that label are several, which Google says will help make its system better for clustering web results “better and simpler.” These include: #82541, NoPathsForClustering, and bergen. “We’ve made our algorithm for clustering web results from the same site or same path (same URL up until the last slash) more consistent,” says Google of NoPathsForClustering.

Change #81933, Google says, improves use of query synonyms in ranking. “Now we’re less likely to show documents where the synonym has a different meaning than the original search term,” Google says.

Another change (Manzana2) improves the clustering and ranking of links in the expanded sitelinks feature. Another (“Improvements to Images Universal ranking”) improves Google’s ability to show universal image search results on infrequently searched-for queries, and another improves the efficiency of Google’s Book Search ranking algorithms. It makes them more consistent with Web Search, Google says.

Have you noticed if any of these have had a direct impact on how Google ranks your pages?

  • http://www.zazzle.com/denture_cream_identification_rectangle_sticker-217512269220205804 Kelly

    I’m still getting document results when I’m actually searching for products. Not too impressed with changes.

  • http://www.fruittravel.com/ Krishna at Fruittravel

    I’m not sure whether these changes benefited many or not. But, could see some drastic changes in the way google displays results these days. Some which are not relevant at all. Ugh !

  • http://www.brickmarketing.com/ Nick Stamoulis

    I haven’t noticed anything too dramatic, but that doesn’t mean there isn’t some major change happening beneath the surface. Keep in mind those changes were made over the course of 2 months, not all at once, so the changes would have come in waves.

  • http://www.arthurspools.com/abovegroundpools/abovegroundpools.htm Craig Holman

    Perhaps somebody can explain to me what is a “trusted site”?

  • http://www.paulsidahohomes.com Paul

    I track a number of large authoritative sites and am still seeing some good authority sites with page rank loss after penguin and others that offer very little, all of a sudden ranking on top.

  • http://www.whartoninteriors.com Calgary Designer

    I have been trying very hard to employ only white hat SEO on my site and I am dismayed to see my site has fallen off in Google. Quite discouraging. I can only hope it is temporary and continue to try and do things “the right way”.

  • http://www.facebook.com/manojkargwal Manoj Kumar

    Google clustering update is not working properly. If i search this keyword “Commercial property valuations wigan” then is show for “www.findaproperty.com” till 34 pages in SERP result.