Google Reportedly Buying Plannr

Google Continues Social Acquisition Spree

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Google is buying Plannr, according to unconfirmed reports. Plannr is a mobile social calendar app, or as it’s officially described, "Plannr is the up-to-the-minute, simple way to make plans with your friends."

While details of the alleged acquisition are unknown, it is speculated that it is more about acquiring the team behind Plannr than acquiring Plannr itself. Google of course already has Google Calendar, and the company recently said it is looking to add a social layer to more of its existing product, which is essentially what "Google Me" is. 

Google has made 23 acquisitions so far this year, and many of them are social-related. As of the beginning of August, the company had already dropped $1.1 billion on acquisitions, and they haven’t stopped since then. 

With Planner itself, users can update their friends when their plans change with a single message and everyone gets a text messages. Plans have stream updates, and users can stream to send a message to everyone who is coming or share their location.Plannr will then email or text everyone.

Plannr will sync with Google Calendar, iCal, Outlook, or the calendar on your iPhone. The service can also be used by email.

Google Reportedly Buying Plannr
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  • Guest

    Google better triumph this time with after all of these social acquisitions… If they don’t that’s their end. Facebook will get a confidence boost and get into the search arena putting them out of their misery once and for all.

  • http://www.TonyasDynamicDesigns.com Tonya–I am a Blogger Blog Designer and Blogger Marketer!


    I am excited to see where Google will take PLANNR which sounds like an awesome site! This is precisely why I keep telling everyone to get on http://ww.Blogger.com/ which is absolutely FREE and also owned by Google! =) Google is the #1 Search Engine WORLDWIDE and because of this fact–Blogger is a great way to get FREE exposure to one’s business!

    As a Blogger Template Designer and Blogger Marketer for businesses WORLDWIDE, I know first hand how powerful Google is as a search engine tool to help one to get more exposure to their site!

    Sincerely yours,

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