Google Really Wants You To Be Signed InBy: Chris Crum - January 8, 2013
So, you know how Google keeps “forcing” Google+ on all of its users? It comes along with being signed into Google. It’s the social part of your Google experience, which stems from your Google identity. Google+ is Google, and if you’re signed in, you’re the kind of Google user Google wants.
It just so happens that Google is looking to get more people signed in, and is actually looking to hire someone who can get more people to sign in. Brian Ussery (via Search Engine Land) spotted a Google job listing for a Product Marketing Manager.
The listing says, “The mission of the search growth marketing team is to make that information universally accessible by enabling and educating users around the world to search on Google, search more often, and search while signed in. Research and analysis has shown that putting Google search access points at the fingertips of users is an effective way of achieving these goals. And the more users that are signed into Google, the better we can tailor their search results and create a unified experience across all of the Google products they use. As Product Marketing Manager within the search growth team, you will be responsible to developing plans, creatives, campaigns, and programs to increase the number of users signed in. You will be challenged to think above the obvious, creating and executing cutting-edge strategy for one of the world’s most recognized products.”
It’s nothing new that Google wants users to be signed in, and wants to tie all their products together for users to enrich their experiences from one product to the next. It is, however, interesting to see this kind of emphasis on getting more people to sign in, in a job description, which in in effect shows how much importance Google places on users not only searching with Google, but signing in before they can do it.