Google+ Promotion May Improve Organic Search Ranking

    May 3, 2012
    Drew Bowling
    Comments are off for this post.

Although previous studies have concluded that social media really does a shoddy job at driving traffic to your websites, TastyPlacement conducted a short experiment to assess a similar concept. More specifically, the group investigated whether social media engagement can help boost a website’s organic search engine ranking.

To see if you can really drive up an organic search engine ranking using some social media sites you may have heard of, TastyPlacement created about as controlled of an experiment as you could do within the vast petri dish that is the internet. As it turns out, collecting Google+ followers seems to be the best way to push a site’s ranking up by as much as 14.63%. Facebook and Twitter showed signs of improving organic search results but not nearly to the degree of promoting via Google+ followers (canvasing for +1s on Google+ resulted in a slightly lesser push in search ranking, but still wasn’t too bad). The only promotional strategy that didn’t seem to improve a site’s ranking was by recruiting Twitter followers.

Have a look at the full infographic detailing the experiment and its results done by TastyPlacement, and feel free to comment with any of your experience or thoughts below.

Infographic: Testing Social Signals

[Via AllTwitter.]

  • http://www.myrisedesign.net Taylor Clark

    I think this article goes to show that social media should be used for interaction and content sharing rather than increasing website traffic and search rankings.

    Sure, there will be people who find you on Twitter or Facebook and then visit your website because of what they see, but you end goal is always interaction and retention not clicks and traffic. The goal of your website is to increase leads, your social media presence should be geared towards engaging and retaining.

  • http://www.linkedin.com/company/brick-marketing---boston-seo-firm Nick Stamoulis

    I think Taylor makes a great point about social media being geared towards engaging and retaining. Social networking is all about connecting with your audience and giving them a reason to interact with your brand. The more active your social presence the more people will know your brand.

  • http://www.gravexwebservices.net Michael Burke

    Taylor has hit the nail on the head. A lot of my clients have thought that social media is the way to go to promote their business and to bring more traffic in when this simply isn’t the case. The problem is a lot of SEO and web people seem to think the same.

  • http://www.next-generation-websites.com/ Aidan

    I agree:

    IMHO ( in my humble opinion )

    As a publisher you should strive to:
    Connect with your audience, giving them a reason
    to interact with your brand, build their loyalty.
    You can achieve this by simply creating: engaging, highly share-able content.

    The Rewards:

    The search engines are always striving to improve their users experience,
    they can achieve this by linking to the best content, they can separate the wheat from the chaff by measuring a brands level of social engagement.

    The days of buying back links and other shady SEO methods will become less valuable in time..

    Great publishers will be rewarded with higher rankings..

    The way it should be..

    Thanks Aidan

  • http://www.herve-leger-celebrity.com herve_leger

    Herve Leger ‘s name forever and Hollywood and diplomatic ties together.www.herve-leger-celebrity.com

  • http://www.decktropic.com Ömer Feyyazoğlu

    Google plus is “I scratch your back you scratch mine ” approach to seo