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Google Plus A “Ghost Town”? Or Still Being Built?

Hint: It's Not Another Facebook

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There are 102 Comments. Add Yours.
  1. mike

    It’s a ghost town. Period.

    • edi

      yes, it is ghost town. most of ppl who are there (including me) are there because of SERPS implications for our sites

  2. Does Google+ open up a unique compelling _something_ I can’t do on FaceBook? NO. Is anyone hanging out on G+ that is NOT on FaceBook? Essentially, NO. So what’s the point of everyone going ‘Next Door’ to have the same party with a different backdrop? There isn’t any.

  3. Chirag

    Nicely explained. Great insights.
    Where do I +1 ?

  4. david

    What’s FaceBook?

  5. Wallie

    I wouldn’t call it a ghost town at all. I’m on it all the time having awesome discussions with hundreds of people with similar interests. In my news circle I have pages like New York Times, Boston Globe, Today, and other news outlets and in the comments section of posts I get to discuss with other people also interested in the subject. A lot of my favorite musicians are on G+ as well and I get to read posts about new albums and tours. I get all my news, entertainment, and current events through Google Plus. When twitter first came out for the first year or so the only people using it were people in the media or bloggers or journalists. You wouldn’t go to twitter and find all of your Facebook or myspace friends but no one called it a ghost town. It just needs more time to come into its own.

  6. I don’t see how it could be considered a ghost town when I open my google plus 24 hours a day and see 1,000′s of post I would not count that as a ghost town I see it as a site with very intellectual content, tech news , lots of great photography and I saw the most wonderful thing the other day a child was in the hospital could not get outside to enjoy it someone decided to do a hangout and go for a walk and let the child see what they saw it was so awesome.People have meetings, cooking classes etc in google plus hangouts I think you really need to go back and research this more before you classify it as a ghost town.
    Thank you :)

  7. I tend to think of G+ as something more like Twitter, but without the silly 140 character restriction.

    I have 5 times the number of contacts on G+ compared to Facebook. And in the next few months, I’ll have more contacts on G+ than Twitter.

    My G+ stream is active, people are engaged and it feels far less spammy than what Twitter is these days.

    The people who think G+ is a ghost town are pretty much the same people who logged on to Twitter and “didn’t get it”.

    But it doesn’t really matter to me because I’ve had great engagement through the platform, better than I’ve ever had through Twitter. And with more new contacts than Facebook ever could / can deliver.

    Most awesome ghost-town ever ;)

  8. Verda

    Google+ is the most exciting website. It’s not a ghost town at all and not a bit awkward when people ‘add you as friends’.

  9. Ha ha ha

    Lol @ google employees

    • Google employees: lol all the way to the bank.

  10. bhere

    I like your story, however your example gives 1.2 hours a month per person. That is 72 minutes/month a person. Comscore is talking about 3 minutes …

    So let’s do a more realistic math:

    From 200 people coming to G+, only 2 people are fanatic 7 hours a month users, where the other 198 leave right after signing up.
    So of each 200 people signing up at G+, only 2 persons are using it as much as the AVERAGE Facebook user (7 hours a month)…

    These numbers are more revealing:
    That is more like something isn’t working out like it was meant to be.

    I am not a Facebook user, nor a big Twitter user.
    However the facts so far (as we get it) are telling me that you tend to be too positive compared to what reality is telling us.

    I am afraid history might be repeating itself.

    10-13 years ago Microsoft was losing ground, but they didn’t notice right away as they where surrounded by likeminded people who where still enthousiastic about their products. Google might be dealing with a blind spot on this for the same reasons. Let’s see. Time will tell.

    • The math wasn’t intended to be proportional. Rather it was intended to be a basic example of how using averages to represent trends is dangerous without consideration of other factors. Google can afford to sit on Plus for a long time while it finds its audience, even if that ends up just being professionals.

      Google Plus: Social networking.

      Facebook: Farmville.

      • bhere

        Ok.
        But the math that we are talking about here is beyond just the danger of interpreting averages.
        Factors not included by the Comscore data for G+ are not included for the other players as well. So ceteris paribus, Google+ as a social networking phenomenon is lacking something, and I don’t mean features per se.

        Reading around the web I get the sence that the people at the plex are thinking more about “What is missing at Google+?” and “How to get eyeballs on Google+”. The potential average user is more thinking like “What is Google+?”, “What is in it for me?”.

        It’s like Google is taking it’s business and services as the starting point where the other, more succesfull social services are looking at it more from the user perspective. These 2 approaches both deal with quite the same parameters but they both will have entirely different results.

        • I agree with you wholeheartedly that they are asking the wrong question. I see Plus used much more for people with specific careers focus or hobby focus. A gathering of like minds, that are not necessarily “friends”.

          One of the worst paradigms that came into being when Plus was launched was that it was a replacement for Facebook. I thought it was too. It is not. It is more akin to LinkedIn than Facebook, in terms of “what’s in it for me”.

      • Reed

        Google Plus: Social networking.

        Facebook: Farmville.

        You totally lost me with that last bit of petulance. Rather than coming off as a legitimate commentator who is arguing that G+ is significant, you sound like a community college dorm rat who hates FB because it’s popular. I think you can do better.

        • Not intending to convey that at all. I don’t hate Facebook. I just think that, despite their attempts at courting “brands”, Facebook is more suited for leisure than business. More for socializing than social networking. My brief stab at that apparently didn’t convey that thought. Your invective made me a better person and the world a better place today. Thank you.

  11. Jason

    It’s not a ghost town. “Ghost town” would imply that people were there to begin with and went away.

    • kate swanson

      This made me actually laugh out loud, Jason. Well said!!

  12. Reed

    I read both the WSJ piece and this commentary, and although the Journal may overstate the dearth of activity on G+, the truth is not that far off. Fanboys and haters aside, the truth is that G+ just doesn’t have that much activity. I really want G+ to succeed, but all the rationalization one can muster does not mitigate the fact that it is basically an empty (or at least sparsely populated) arena where the most prominent ear to hear your shout is your own, as it echoes back.

    FB is a chatterbox containing the sound and fury of party pics and dime store political rants, signifying nothing. I always feel as if I’ve wandered into a kegger and all these people are inhibition-less, but rather than opting for silly and/or lascivious behavior, they’re ever at the ready to discuss the minutia of their lives. I have absolutely no interest in what people are purchasing for lunch at the local Taco Bell, so I eschew the self-indulgent Twittersphere. Pinterest is for women – a virtual hen party.

    I was hoping Google+ would be different – a social arena where weightier and more relevant discussions would occur. Maybe some of you people are experiencing that, but all I’m seeing is links to The Verge (Cool new technology!!!) and the occasional interesting news story. I have hungout a grand total of once.

    I have no horse in this game. I neither love G+ nor hate it. The same is true for FB (not Twitter…I do hate Twitter). I’m just calling it as I see it, and at the moment, when I look at G+, I see emptiness and hear silence.

  13. mk

    Unfortunately, for me anyway, G+ does seem a bit of a ghost town. I hate FB, and no longer have an account on there (although I do have to have a page for my business – would be stupid not to). I love the layout of google+, and the idea. In fact if more actually happened on there, or there was more than 3 people I actually knew in the real world who had accounts, I’m sure it could be used more to it’s potential. Unfortunately though, I think it will fail and it seems that G are just using techies & SEO’s & such to promote it for them, by convincing us G+ and plusone’s will have a huge impact on search. Sure, maybe they will but if it’s only SEO’s and the like who will be using it, it will soon become very spammy.

  14. I own the .co.uk of Googleplus and I can tell you now – my web stats on the domain Googleplus.co.uk is now dead.

    Google have failed!! Facebook will not be moved in anyway shape or form. There is just tooo much personal content invested on the site.

    NB: Once Facebook moves into search, Google as a whole will die.

    • bhere

      Google won’t die easily, although they might feel too comfortable about their current market position.
      Don’t be surprised if a sudden change in this landscape, because of a decent competitor, may catch them by surprise.

  15. I use Google plus from Lebanon and very satisfied and getting good results from it… a tv interview and an article in press.

  16. Luis

    Everyone applauded G+ for the control you have, and the privacy you can set up, but in the end people realized being that private wasnt what they really wanted. And we know privacy isnt really the issue with Google’s new privacy policy.

    In this world I have come you gotta be careful who you dis google too, their fans are pretty fanatical.

  17. Jessie

    I read this article and decided to check out my page for the first time in months. As I expected, there were no adds to be in anyone’s circle, and the last post from a friend came in November. There’s such a thing as being too bare bones, and when I first joined, it was difficult to even find people.

    Also, this hot on G+ stuff is something that seems like it would be incredibly frustrating. I don’t care about some stranger posting a picture. It seems like G+ is the place to be for internet friends and nothing else.

  18. Patrick Hutton

    I’d love to know whether the data used to show that Google+ is a ‘Ghost Town’ just use public posts. If so, it’s not taking into account non-public postings which are only seen and commented on by intended recipients.

  19. I don’t like G+ that much.
    I agree, I think it’s a virtual ghost town.

  20. I really like the G+ format, and I have found the many experts in my Circles to be helpful and rewarding to my business and personal interests. I like Facebook as well, and feel that Facebook serves a different social function in the ever changing internet world and should not be pitted against one another,

  21. I just use G+ to recommend stuff to my friends. I actually use G+ more than Facebook because FB is so pathetically immature for my tastes.

  22. I think that Google + in the beginning of a way and will reach большего, than Facebook. Possibilities Google as corporations more than Facebook. At Facebook there are no such possibilities for expansion and integration, as at Google. Through any time Facebook or will begin expansion of services and possibilities, or will search for the new owner.

  23. I use G+ as well. I think the problem as stated many times, G+ is not another facebook and people are trying to compare the two. I have used G lively, Google Answers, and the Google Buzz. I think google is trying to find another home run, I think if they let this one ride it will do great.

  24. I prefer LinkedIn… I dont use Google+ and only have lmited use for Facebook.. but overall find all these sites are useless and just a way to pass time when absolutely nothing better to do on a cold winter day :)

  25. Well we have thousands of sales every week and our google+ button has 2 whole clicks. It is clear no one is paying our customers to click buttons and their only goal in mind is to save money on products they use and need daily. So why again do you think social media is important? Word of mouth, quality products and low prices are what our customers expect from the internet. They are not going to worry too much if our buttons are there or not or if they are clicked or not. Its our experience that if we pay people or bribe people to click our buttons would be the only way to get clicks. If you think we are mistaken then please go to our site and click our button. lol

  26. What I like most about Google+ is that it is not Facebook (which must be the greatest time-wasting device ever invented, but heaven for narcissists who assume that the rest of the world wants to hear about everything they do).

    I’ve had a G+ account for a month or two but don’t have a lot of use for it. I don’t need a ‘news’ feed because I already know where to go for news. I’d like to include people I know in my circles, but so far I’ve only been able to find four people.

    I find the “+1″ statistics to be rather obscure, and inconsistent with the “+1″ count on my websites. I have four (each of them has only one +1 button). For only one of them is the “+1″ count (almost, 17 or 18) the same as the ‘Audience’ number (the number of people who have +1′d my site) in the stats. Google says my ‘Hermetic Systems’ site has been +1′d by 4 people but the +1 count shows just 2. My ‘Serendipity’ site is most puzzling, because Google says 6 people have +1′d it, but the +1 count on the home page keeps oscillating between 0 and 1. I’d like to know why.

  27. Wendy Stever

    MY G+ is no where near a ghost town. It is also nothing like Facebook –

    If YOUR G+ is a ghost town, then you aren’t using it correctly.

    For me G+ is a place to find, interact and learn from people of a common interest. Mine is photography.

    How can a stream that moves so fast that it is almost impossible to keep track of all the posts a ghost town?

  28. Google+ is still growing. People probably said the same thing when Facebook knocked MySpace out of the top spot. Frankly Google+ is positioning itself strongly for when Facebook finally takes that one step that will piss off most of their member. It’s getting close. A lot of people I know are doing a slow migration to Google+, Facebook has lost touch with the “real” needs of their members and has focused too much figuring out how to mine more information for their clients. If they don’t watch out the same thing that happened to MySpace will happen to them.

    • Agree David.. I love Google Plus very beautiful and useful

  29. It just doesn’t seem to have a natural, friendly feel about it but feels more formal and business-like. Haven’t taken to it yet……

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