Google Penguin Updated To Version 1.1

By: Zach Walton - May 27, 2012

Google’s Penguin update has been somewhat divisive in the search industry. There have been Web sites that were negatively impacted by the update while Google says that Penguin was a success. One of the most persistent rumors, however, has been Google pushing out an update to Penguin. That never seemed to be the case.

Saturday brought word from Matt Cutts that an update had been pushed through. Unfortunately, Cutts was light on details.

Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches. Context:
1 day ago via web · powered by @socialditto
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It’s not immediately clear what the update covers or fixes from the original launch of Penguin back in April. A few legitimate sites claimed to have been hit by Penguin and lost traffic as a result. One theory is that the Penguin 1.1 is meant to address those legitimate sites that were targeted.

If you recall, Penguin has been billed as Google’s method of cutting down on Web spam and other nefarious parts of the Web. One of the main concerns that Penguin addressed was the use of backlinks. It was found that sites being linked to by lesser quality sites were affected by Penguin as well. This led to Chris Crum reporting on a new method that had these sites threatening to sue other sites over their use of backlinks. Nobody wants to have poor quality sites linking to them in this post-Penguin world, but linking isn’t illegal. That leaves the threat of a lawsuit the only option for those sites that rely on search to get traffic.

It remains to be seen if the newest Penguin update has had any kind of effect on search. It might have been a smart on Google’s part to release the update on Memorial Day weekend to avoid any major outcry. It leaves them a few more days to work out any minor kinks that may be in the algorithm.

Still, Matt Cutts refers to Penguin 1.1 as a “Minor weather report.” It’s highly possible that the update doesn’t contain anything that is Web shattering. Google is remaining mum on the details for this update. We’ll probably have to wait until the next update on algorithm changes to find out.

Until then, check out our comprehensive guide to appeasing Penguin. It contains all the tips you need to know to keep a quality Web site and retain or increase your traffic in the post-Penguin world.

[h/t: SearchEngineLand]
Zach Walton

About the Author

Zach WaltonZach Walton is a Writer for WebProNews. He specializes in gaming and technology. Follow him on Twitter, StumbleUpon, Pinterest, and Google+ +Zach Walton

View all posts by Zach Walton
  • Steve G

    If Penguin simply ignored these spammy links then even if a publisher were to spam up their website it wouldn’t have any negative effect, which some publishers might think those sites should be punished. Trust me they would be punished simply by Google ignoring the spammy links. I don’t think Google really gives much thought on how their algorithms can be gamed to hurt sites on purpose as their focus seems to be how to punish sites that are trying to game the system on purpose and reward the ones who aren’t. What if JCPenney was actually innocent way back when? I mean they admitted what they were up to, but imagine if they actually didn’t do it. How would Google correct that mistake? By manually ignoring all the spammy links? So Google fails to see both sides of the coin, how their algorithms can be manipulated not just to increase the rankings of a site, but also to decrease the rankings of a competing site.

    • Ayesha

      Steve is right. Google can simply eliminate unworthy or irrelevant links from SPAMMY sites from the search results. Instead of penalizing legitimate sites, Google can make its search experience more relevant with spontaneous blocking of spam sites without the search ranking of the primary site.

      Now that Google has given clear warnings to Web publishers, I assume they’ll be more careful with their backlinks.

  • panchgani

    so if i comment in this box with my site name and i got a back link to my site , will it be considered as a legit back link?

  • melvin brando

    Till date my site is not affected. but anyone can create a 1000 backlinks for me and cause a negative SEO. how can g differentiate my own seo and others negative seo. better devalue the spammy links

  • David Burdon

    Google Penguin 1.1 is a minor issue. 1 in a thousand English language searches doesn’t sound too bad. There will be normal fluctuations going on that will mask any direct impact. Unless you’re doing something bad.

  • Aleksandar SEoptimizacija

    Seams my site that was hit by Penguin, recovered on 27th. Here, 3 days in a row, it’s still good, the same as before first Penguin.

  • unelera. brice

    Google do jobs for us god bless from bricetaxi 407 497-5611

  • MrBen

    So what the proper processing to promote a website now?
    Please I need a reply because I handle a 3 sites and I don’t want that 3 sites will banned on google

  • ZonaIde

    Google Update Pengun is my charge, let alone have to fight really hard in the SERP. appropriate solution is to maintain quality of the article itusalah best advice

  • Brandon

    this update probably fixed issues to the most laughable google screw ups with this update. It was probably a manual update designed to help ‘hide’ their biggest screw up of all time.