Google Penguin Update Timeframe Now 'This Quarter'

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The much anticipated Google Penguin update has been expected this month, but from the sound of it, that's unlikely at this point. Google's Gary Illyes mentioned on Twitter (via Search Engine Roundtable) that it is probably "weeks" off and that Google is aiming for this quarter.

For a significant part of last year, Google suggested that the update could hit before the end of 2015. That was until the end of 2015 actually approached, and they hinted at a January launch.

Eight days into January, Illyes said he hadn't seen the experiment results.

It's worth noting that Illyes isn't actually on the team that works on Penguin even if he generally serves as one of the main messengers to webmasters.

As you probably know by now, this Penguin update is supposed to go real-time, so it will continuously update without webmasters having to wait forever for a refresh if they happen to be impacted by it and need to make changes to their site to recover visibility in search results.

Image via Thinkstock

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.