Google Penguin Update: There Hasn’t Been One Since The First One

    May 25, 2012
    Chris Crum
    Comments are off for this post.

As previously reported, there has been some chatter in the forums speculating that Google may have launched another Penguin update. That’s not the first time this has happened since the original one, and it will surely not be the last, but rest assured, there has only been one Penguin update so far.

A Google spokesperson tells WebProNews: “There hasn’t been an update since the first one.”

It doesn’t get any clearer than that.

Of course, one Googler recently said that Google didn’t even have anything called Penguin, so I guess you can never be 100% sure.

That said, I’m pretty confident that this particular Googler is right. Even the speculation about the possible update has been mixed. Some are attributing traffic dips to the holiday weekend.

There’s also the fact that Google makes changes every day. We should soon be seeing the big list for the month of May.

In the meantime, you’d probably do well to focus on making your site and content as good as they can be, and keep it all within Google’s quality guidelines. Also, try to make sure if you hire an agency to do your SEO, that they’re not engaging in any paid linking on your behalf.

You can still expect Penguin to be coming back around sooner or later.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I’m sure Penguin will come back in many forms time and time again, just like Panda did. Instead of worrying about when the next one is coming, site owners should focus on getting their sites and link portfolios in order to handle any and all future updates. Even if you made it through round one that’s no guarantee your site is 100% safe.

  • https://plus.google.com/117895169424507660944 STR82U

    I agree; keep working to add value and stop to tweak when it pays off, though that might not be as easy to do if a webmaster is racing around trying to get links removed or finding legitimate replacements for them.

  • Howard

    Thats hogwash. There has been another update of some sort just the other day, I can tell by the way my sites bounce around in the serps. It’s obvious to me that they made some sort of tweak over the last 24 – 48 hours, I have one site in particular that takes a dive off the first page for about a day or two before it bounces back, and usually theres a news story etc about another G update when that happens. Coincidence? NOT! lol

    Maybe there was actually no ‘penguin’ update, but they were definitely doing some kind of ‘bucket testing’ or tweaking the serps.

    Thats my 2cents for the day :)

    • http://ducktoes.com Cathie

      I agree. There was an update on Friday or Saturday. One of my sites got bounced around.

  • http://tdce.co.za mike

    Talking of penguin updates, one of my clients competitors has just fallen out of rankings for a number of keywords and my client has replaced him basically. AT least it works because the guy who fell had definitely bought links.

  • http://www.martys-money-makers.com/index.html Marty Ware

    Yes, some changes are just more radical than others, but you better believe there are minor changes being made each day. The best way around this is just to create great content! Share it in social circles so others link to you naturally, then the BIG G Google and other search engines will notice you!
    Marty Ware (The SEO Dad)

  • http://www.webpronews.com/author/chris-crum Chris Crum

    Google told us there had not been an update, then not too much later, Matt Cutts announced one.