Google Penguin Update Recovery Advice From Bing

    May 21, 2012
    Chris Crum
    Comments are off for this post.

Duane Forrester (often thought of as Bing’s Matt Cutts) has offered some tips for recovering from Google’s Penguin and Panda updates, or at least avoiding getting hit by them. While he never mentions “Google” in the post, the post is titled “Penguins & Pandas Poetry,” and is largely about diversifying your traffic sources.

“Seriously folks, if you want to lay a smack down on the animal kingdom that’s taken over your life, you can do it,” he writes. “Get the basics covered, leverage your unique strengths (or create new ones) and focus, like a laser, on the single thing that matters most: your visitors. Get religion on this point and never let go. The engines are very focused on those visitors: what they like, what they dislike, what they click on and what they avoid. We’re watching them closely so we can learn what they want and bring exactly that to them every time. You should be, too.”

Forrester talks about anticipating change, because algorithms and rankings change all the time.

“If your plan was to make sure your content ranked well across all the major engines, then your plan of action would already be in effect, protecting you from the loss in one area,” he writes. “True, its not an offset that matches what could potentially be lost at the same level, but the option is losing everything and having nothing suddenly.”

He talks about “preventative work,” or taking care “all those projects you know should be done,” as well as doing “the obvious,” which apparently includes using Pinterest. He also lists the following as “other obvious stuff”:

  • Do you have a webmaster account activated at the engines?
  • How’s your robots.txt file doing? Blocking the right stuff?
  • Got clean sitemaps?
  • Still have duplicate content issues?
  • Have you integrated social sharing features across your site?
  • Got the best practices of SEO covered (remember, we like SEO…)
  • …and the list goes on.

Forrester also suggests reading a pair of articles about “letting go of Google” and “breaking up with Google” from our friend PotPieGirl.

I’m going to suggest that you also take a long, hard look at Google’s quality guidelines, if you were hit by Penguin. If you were hit by Panda, you should analyze this list of questions Google put out last year.

Matt Cutts advised watching these two videos if you’ve been hit by Penguin. He also endorsed these tips.

Remember, Penguin and Panda will both be returning on an ongoing basis.

  • http://josylad.com Joseph

    Great Post, I love the article about breaking up with Google from Potpiegirl.

  • http://powerofattorneyform.com question

    you say that you support getting away from google, but you never stated how to still acquire traffic without the help of google.

  • http://www.replica-sunglasses.co.uk/mens-sunglasses/ Lisa

    There is nothing new related to the recovery points. We can’t avoid google as its the only search engine that gives lot of organic traffic.

  • http://www.corenetworkz.com Siju George

    It is always right to diversify the traffic sources to avoid fatal loss. However, we cannot find an equivalent traffic source like Google as Lisa said. So always go with big G is the only option.

    • http://americanwritingcenter.com Edith

      Very true…

  • http://www.unox.com.my/ Cadia

    Bing is just jealous. There is no reason for breakup until 95% of users search using Bing instead of BigG.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I completely believe that will see further updates to Penguin, just like we did with Panda. Even if your site managed to make it out ok during the first round, don’t assume you’re in the clear. Really look at your site and link portfolio and tighten them up.

  • http://primaryposition.com/blog/ Anton Mannering

    I think Nick is right here. Making sure you’re sticking to best practice (according to Google) is vital. It’s such a massive traffic source that any strategy has to favour it over other search engines. Here’s my colleagues take on the whole Penguin furore. http://www.primaryposition.com/blog/2012/05/truth-penguin.html