Google Penguin Update: Latest Refresh Completed Friday

    October 8, 2012
    Chris Crum
    Comments are off for this post.

As previously reported, Google’s Matt Cutts announced on Friday that Google launched the latest data refresh for the Penguin update.

If you dig through Cutts’ replies to various Twitter users (as Barry Schwartz has apparently done), you’ll also find this tweet from him, indicating that the refresh would also be completed on that same day:


So, at least you can consider the latest in the Penguin saga to be over. Considering how much this has been built up, however, we may see a lot more complaints about Penguin the next time it hits. On the other hand, releasing the EMD update, a Panda update, and a Penguin refresh all so close together could probably be described as “jarring” by some webmasters.

  • http://www.highposition.com Chris Ainsworth

    It’s not unusual for Google to release multiple updates consecutively as a smokescreen to cloud the impact of each on SERPS. HP Group have done some research into the EMD update on 5000 keywords to gauge the impact within search. It’s definitely worth a look – http://www.highposition.com/blog/weapons-of-exact-match-destruction/

  • http://www.highposition.com Chris Ainsworth
  • http://www.airportlimousineonline.com/toronto_airport_taxi.aspx Airport taxi Toronto

    It is very sad news for search engine optimization people because it will bad affect on the keywords as well as optimization.

  • Guy

    Minor weather report: 0.3% of webmasters in the world go legal action against latest google updates & monopoly.

  • http://www.websterindia.net/ Website designer delhi

    It is a bad news for all seo professionals.. This is a biggest one by one update that i have never ever seen before.Beaware from Google..

  • Ravi Jha

    Search Engine optimizers are habitual for this attack. Because they get back 2 back attack by goole :(

    • Nik

      I think it doesn’t call attack. It is only way to do quality work. If you doing spam work then it is called attack otherwise it is an update