Google Penguin Update: Has Google Already Launched Another One? Nope.

    May 16, 2012
    Chris Crum
    Comments are off for this post.

Here we go.

Over the past year, we’ve seen countless forum posts of people talking about getting hit by various iterations of the Panda update. Sometimes it really was Panda. Sometimes it wasn’t. Google, of course, makes algorithmic changes every day (over 500 a year).

Now, we can probably anticipate a similar trend with webmasters thinking they’ve been hit by Penguin. Again, sometimes this will probably, in fact, be the case. Other times, it may not be.

Some are currently talking like there may have been a Penguin update within the last couple of days. Barry Schwartz at Search Engine Roundtable points to some discussion in various forums, and speculates that it may have been Penguin (he’s already got the “1.1” name for it), though so far, this has been unconfirmed.

While many of us assumed Penguin would operate in similar fashion to Panda, in that it would come back every so often, Danny Sullivan at Search Engine Land confirmed this to be the case with Google’s Matt Cutts last week. This means we’ll continue to see more sites get hit, and probably some recover as time goes on.

We’ve reached out to Google for confirmation of whether this was a Penguin update or not. We’ll update accordingly.

For stories about Penguin and various tips (many either straight from Google, or endorsed by Google in some way), please peruse our coverage here.

Update: Schwartz now says Google has confirmed that it wasn’t a Penguin update (or a Panda update, for that matter).

500 changes a year.

  • http://www.syednetworks.com Azanshah

    What was the suspected time for this update? when did it happened, as i observed more traffic drop today.

  • http://www.webpronews.com/author/chris-crum Chris Crum

    Apparently there was no update.

  • http://www.livjones.com/ Liv

    I remember a time when people loved Google, and now its a evil penguin played by Danny Devito. LOL… How the times have changed.

  • http://www.jnairbdesign.com Brian Johnson

    What does this mean for SEO and Online Marketing?

    • http://blog.onlinecompetitions.org/ Mark

      It means it’s got harder, seo is now more like roulette

  • http://www.replica-sunglasses.co.uk/mens-sunglasses/ Lisa

    What i believe is that it was a shuffle. I felt shifts in local results yesterday. And i feel google is trying to tweak in. I do hope there will be an update somewhere near may May 22, 2012 or May 28. Lets see

  • http://www.LAokay.com Steve G

    It’s amazing that Google felt it necessary to do what they have done, which is basically shake up the internet. Most people would say that Google in the past wasn’t perfect, but it was far from the disaster they have created with Panda and Penguin.

    Funny how the only people who really think Panda and Penguin were a success is only the people working at Google. A bunch of yes people working at Google. After all if they fail it could mean they loose their jobs, so of course they’re going to tell everybody it was a success.

  • http://www.southwestecommerce.com Graeme

    Hey Chris, thanks for the article. Have you heard anything about the expect frequency of Penguin “updates” in the future? Like Panda I suppose?

  • mike

    There’s some really odd things happening now with google – eg a competitor of mine has launched a new domain site and just copied his entire content from the old site – Google has obligingly now listed them both in top 3, despite being mirror sites. That would never have happened previously. Presumeably if he goes on to do another 8….

    Even more strange – i had a site that vanished after penguin, i also had a spare domain name doing nothing so had it just pointed to the site that vanished. Get this – the site with nothing on it whatsoever now ranks really highly on google for the search whilst the actual site it points to containing the keywords is absolutely nowhere!
    Think about it – that makes no sense! The empty domain has no links to it at all, no keywords in the domain just letters, no value whatsoever, what is going on??