Google Panda Update Refresh Coming In A Week Or So [Report]

    November 20, 2012
    Chris Crum
    Comments are off for this post.

Earlier this month, Google announced that it rolled out a data refresh for the Panda update. It sounds like they’re getting ready to launch another one in about a week (or maybe a bit longer).

Barry Schwartz at Search Engine Roundtable was talking about a Panda refresh possibly having occurred over the weekend. That didn’t happen, but Google did reportedly tell him that they’re planning on launching one in seven to ten days, “if all goes on according to plan.”

It’s not very often that we hear about Panda updates or data refreshes before Google actually launches them (maybe they should start pre-announcing them more often). Webmasters can at least brace themselves and/or get prepared for a new one.

Of course, at this point, you’ve had plenty of time to prepare. You know what Panda does, and what its purpose is. If you’re putting out the kind of content that Google has discussed repeatedly (with regards to how it views low quality), and you’ve managed to escape thus far, it’s probably only a matter of time before the Panda update gets you. You should be taking quality seriously if you want to continue to perform well in Google search results.

Frankly, you’ve got enough other battles to deal with in that war, even if you do produce high quality content. If your’e not producing Panda-friendly content to begin with, the odds are not stacked in your favor.

For more on all things Panda, peruse our coverage here.

  • http://www.homertechnologies.ca Jenny

    In a way very anxious waiting for the update so the site can improve and get more rank Or it can be penalized or deranked. Can predict google updates consequences.


  • http://www.gscraper.com/ get backlinks

    Hi there, I just wanted to say, you’re wrong. Your article doesn’t make any sense.

  • http://www.webwiki.com Tom

    Panda hits our websites last weekend on saturday. It seems as big as the last big update in 2011.

  • http://topfitnesssecret.com/ Joseph Wilson

    Panda are cute little rascals…

  • http://onlyhangers.com Ron

    Our site moved up steadily over last weekend about 3 spots for most keywords and stayed there till yesterday when they fell back to where they were last week?? Maybe they were testing the new update and then rolled it back before the holiday? Anyone else experience this?

  • Lisafeonn


    Some of our sites has been de-indexed by the latest update. Is there any possibility of getting back in Google I mean In what way we can bring back our sites to normal?

  • Guy

    looks like more crazy google animals coming soon. looks matt cutts & co not hat enough money to buy gold sandwiches with diamonds to eat every day.

  • Lisafeonn

    when can we expect the results of this panda update ?

  • http://Www.yourtoystore.co.uk Kris

    How can this affect affiliate web sites??

  • Brent

    “it’s probably only a matter of time before the Panda update gets you”

    Keyword in that sentence is PROBABLY.

    If you have been creating extreme content (long, in depth, detailed) for years, your traffic is just going to keep climbing. In 2012 alone our traffic has tripled because of all Google’s updates and changes.

    Thing I always remind myself is that bloggers who create long-form detailed posts (3000 words +) regularly have always done really well in Google. Doesn’t matter what new change Google adds…..Panda, Penguin, Grizzly, Antelope, Shark……….bla bla bla.

    “the writers always win”

    – Terry Zulit

  • http://www.enkonversations.in/ elena

    What will be its effect on small business firms?

  • http://www.knightrealm.com Mick Lehr

    Penguin is the name of the algorithm updates.

  • http://www.uwishvdeliver.com uwishvdeliver

    My website http://www.uwishvdeliver.com is also affiliates site, i lost my ranks on 26th November 2012. what will be the reason?

  • http://www.babyknowledge.co.uk Sean

    Our site has been hit severely by this latest update. Most of our pages were on page 1 or above but now they are nowhere to be seen. Can anyone help out?

    • http://zackwilliamson.com Zack

      Our site lost over 1 millions clicks so far, we we’re really hit hard. I’ll be happy to compare notes with you so we can troubleshoot what happened!

  • http://www.babyknowledge.co.uk Sean

    Our site has been severely hit by this latest panda update. All of our pages were page 2 or above and most on page 1, some first or second. Now most of these pages are non existent. Can anyone help?

  • MatthewWoodward

    I think the only people that got scathed are those with exact match domains, for the most part they are very low qualtiy affilaite sites so hopefully no innoncent bystanders got caught up in the cross fire!