Google Panda Update Officially Goes Global (In English)

By: Chris Crum - April 13, 2011

Earlier, we reported that webmasters were finding signs indicating the Panda update may have been launched in more countries. Now, Google has addressed it in a post on the Webmaster Central Blog.

They’ve rolled out the update globally to all English-language Google users. “We will continue testing and refining the change before expanding to additional languages, and we’ll be sure to post an update when we have more to share,” says Google’s Amit Singhal.

Singhal also says Google has incorporated “new user feedback signals”.

“In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms,” he says. “In addition, this change also goes deeper into the ‘long tail’ of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change.”

It would be very interesting to know what constitutes a “high-confidence situation”. Domain blocking as a ranking signal could be a tricky area, in terms of the potential for abuse. The company has said in the past that it would look at making this a ranking signal, and that it would tread lightly.

“Based on our testing, we’ve found the algorithm is very accurate at detecting site quality,” he says. “If you believe your site is high-quality and has been impacted by this change, we encourage you to evaluate the different aspects of your site extensively.”

Well, that’s exactly what we’ve seen a lot of sites doing. Whether or not it has been working for them remains to be seen. It’s going to be a matter of time.

Singhal does say webmasters should look at Google’s own quality guidelines. He also suggests posting in the Webmaster Help Forum. “While we aren’t making any manual exceptions, we will consider this feedback as we continue to refine our algorithms,” he says.

Now the fun really begins. Now we can see how hard some of the sites that were already heavily impacted by the Panda update get hit on a global scale.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Jeff

    I can hardly wait. We were hit very hard by this update. Have been getting outranked for a lot of articles by sites that have scraped us. Thanks to the first update, were down 70% in size. Lets see what this one brings us.

    • Chris Crum

      Keep us posted if you see major changes.

  • David J.

    This update put me out of business (I lost 60% of my traffic). eHow,, Wikipedia, and other giant crap websites not only steal content from my websites, but today via this Panda update that stolen content now outranks me. I seem to have been deranked as the content thief, instead of the people who actually ripped it. I could spend 24 hours a day filing dmca complaints but most of the time they seem to be ignored by Google.

    I always played by the rules in strict accordance to Google quality guidelines. Now I feel stupid for doing this as it seems to have cost me my livelihood. Google rewards content theft if the thief has a million page website. Thank you Google.

  • Allen Graves

    I noticed a huge increase in traffic beginning yesterday morning and really kicking in around Noon Eastern time. Yesterday’s traffic more than doubled and if things continue like they are, today’s traffic should well surpass yesterday’s. I cannot tell yet whether my content is ranking higher, or if other sites are ranking lower (pushing mine up). On the surface, it looks like a combination of both. I’ve put away time to study it all later this afternoon. Good luck everybody – it’s not always bad.

    • Allen Graves

      Just to follow up – it was mainly long-tails showing higher rankings. Still doing just as good too. :-)

  • kira permunian – Best SEO

    I am excited to see who gonna fall and gonna benefit with this one. But actually, as a SEO practitioner, we are now starting to twist up our strategies and plans. Goodluck! Thanks for this news.

  • בניית אתרים

    our site has been possitively impact.
    qulity of the pages is the best way to get there

  • camera ascunsa

    only for site are in english ?

  • Seth Czerepak

    Funny, I’ve been warning people for the past two years about this, how we need to focus on principles of understanding human behavior and connecting with our market, building relationships, providing quality content. Yet, most marketers continue to ignore principles and follow after trends. When will they start listening?

    I’m one of few marketers who wasn’t affected and who will probably benefit from this change. Bragging? More of an “I told you so,” and an invitation to become a student of sound marketing principles which empower you to adapt in any economy or change in the marketplace. Based on what I know about people, they’ll keep following trends like sheep and ignore principles. Unbelievable.

    “As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods, while those who try methods, ignoring principles are sure to have trouble.” -Ralph Waldo Emerson

  • Rick

    A site I work on professionally was affected in the first round. Despite being a very large site with good authority we had issues that brought us down.

    In the mean time, I’ve been scouring sites also claiming to be affected and can say roughly 90% are on target. Almost universally, sites affected had little to no branding, marketing limited to organic search and most had ad space encroaching on content above the fold.

    People keep saying that Panda was designed to benefit brands, actually based on my observations it is rather that sites with no brand lost out because they never engaged in good old fashioned marketing of themselves. Most scream “made for SEO”

    There are exceptions however, here’s one site that seemingly has been affected but I can’t identify exactly why. While they have been scraped, the content is unique and engagement levels seem high as well: Including them because there are exceptions.

  • Jim

    This Google Panda Update totally wiped my site out that has been online for over a decade. It ranked on page one for top ranking keywords for many of my pages for years. Now, my traffic has been reduced by over 2/3rds. Being a good and faithful Google follower for years has resulted in a complete and utter devastation to my online business. I sincerely hope that there is a rethink of this change, before I have to claim bankruptcy due to the loss in revenue. Lesson learned, relying on a company that can close you down, while others that have stolen and built their ghost websites from other people’s original content is not only an unfair practice but truly a heartless event.