Not Every Google Tweak Is Still Panda.

Nor do we need names for 500 algorithm tweaks in a year

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Not Every Google Tweak Is Still Panda.
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There’s talk going around of a “Panda 3.0” or a “Panda 2.1” in reference to recent tweaks to the Google algorithm. The fact is that Google makes many adjustments to its algorithm on an ongoing basis, and generally only feels the need to officially comment on the really big ones.

Don’t expect guidance from the company every time it makes a tweak. It’s actually somewhat surprising they’ve discussed the Panda update as much as they have.

On May 6, Google Fellow Amit Singhal wrote in a post on the Google Webmaster Central blog, “Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year. In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.”

Search Engine Land Editor-in-Chief Danny Sullivan says, “Google won’t release the percentage of queries impacted but says this is far less than in the other updates. Changes were made in the past few days.”

In other words, not every tweak Google makes needs a name. Nor should every tweak since Panda be considered part of the Panda update.

“We’re continuing to work on additional algorithmic iterations to help webmasters operating high-quality sites get more traffic from search,” said Singhal. “As you continue to improve your sites, rather than focusing on one particular algorithmic tweak, we encourage you to ask yourself the same sorts of questions we ask when looking at the big picture.”

Those would be the questions we looked at here.

Not Every Google Tweak Is Still Panda.
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  • http://www.website-articles.net Allen Graves

    A dozen updates in two months? If they’re going to get to 500, they’d better get busy! :-)

    Kidding aside, if we had a name for every tweak of the algos, we’d run out of animal names. What would we do then? Greek alphabet?

    • http://www.webpronews.com/ Chris Crum

      We’re wondering what they’re going to do with Android version names once they run through the whole alphabet of desserts.

      • http://www.website-articles.net Allen Graves

        How about sign language? lol

  • http://www.monument-info-search.co.uk commercial epc

    They will probably use the translations in other languages. For example, dog-kutta(in Bengali), Pig-Shukor(in Bengali), you know what I mean.

    • http://www.webpronews.com/ Chris Crum

      Maybe even in Klingon.

  • http://www.goldstube24.de Hans

    The game is pretty simple: Don’t focus on the search engine. Focus on your visitors.

    I’m sick of all the backlink bull and Google algo alchemy. The art isn’t getting the most backlinks. The art isn’t tweaking your site for the latest Google algo update.

    The art is to offer the best content. Content which is better than the content your competition is offering. Content your visitors love. Content which makes your visitors addicted so they are coming back.

    You haven’t won when you have survived the last Google algo update. Because the next algo update coming tomorrow might bury you and all your bought backlinks.

    You have won when Analytics shows you 70++ percent returning visitors and a steady growing visitor count.

    It doesn’t matter too much whether your website has a H1 header or not. Or if it has two H1 headers and no H2 headers at all (like mine for a long time ;). It doesn’t matter whether your copy has the “optimal” keyword density.

    What matters are your visitors coming back to your site. More often than they are coming back to your competition.

    If you manage to reach that goal, even a website built against all SEO wisdom and without that holy backlink sprinkle will win (and keep) top spots at Google.

    And the next Google algo update won’t steal your sleep.


  • John

    Even askthebuilder.com a site previously showcased by Google Adsense as a perfect example of what they wanted, has been smashed to a pulp. Well done Google, anyone who looks at SERPS results now is in no doubt how useless your Panda updates have been.

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