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Google Panda Update Benefits Google Properties

We’re still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google’s UK roll-out of the Panda update. There are a lot of interesting findings. ...
Google Panda Update Benefits Google Properties
Written by Chris Crum
  • We’re still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google’s UK roll-out of the Panda update. There are a lot of interesting findings.

    We reported earlier about how eHow has reportedly taken a big hit. It appears that some of Google’s own properties have benefited in search visibility because of the changes.

    According to the data:

    – youtube.com gained 18.93% in visibility.
    – google.com gained 6.14% in visibility.
    – google.co.uk gained 3.99% visibility.
    – blogspot.com (Blogger) gained gained 22.8% visibility.
    – android.com gained 33.92% in visibility.

    With that, it’s only fair to point out that some of Google’s competitors have are also on the top gainers list:

    – yahoo.com increased 9.47%
    – apple.com increased 15.19%
    – facebook.com increased 9.14%
    – dailymotion.com increasd 17.80
    – wordpress.com increased 18.62
    – msn.com increased 8.13%
    – metacafe.com increased 6.45%
    – vimeo.com increased 18.85%
    – flickr.com increased 12.39%
    – typepad.com increased 43.86%
    – tripadvisor.co.uk increased 7.81%
    – mozilla.org increased 19.44%
    – windowslive.co.uk increased 29.46%
    – live.com increased 6.62%

    Again, keep in mind that this is based on UK search data, but I’m betting there are some parallels around the globe, particularly for the non-UK domains.

    SearchMetrics provides their entire winners and losers lists for download here.

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