Google Panda Update Benefits Google Properties

We’re still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google’s UK roll-out of the Panda update. There are a lot of interesting findings.

We reported earlier about how eHow has reportedly taken a big hit. It appears that some of Google’s own properties have benefited in search visibility because of the changes.

According to the data:

- youtube.com gained 18.93% in visibility.
- google.com gained 6.14% in visibility.
- google.co.uk gained 3.99% visibility.
- blogspot.com (Blogger) gained gained 22.8% visibility.
- android.com gained 33.92% in visibility.

With that, it’s only fair to point out that some of Google’s competitors have are also on the top gainers list:

- yahoo.com increased 9.47%
- apple.com increased 15.19%
- facebook.com increased 9.14%
- dailymotion.com increasd 17.80
- wordpress.com increased 18.62
- msn.com increased 8.13%
- metacafe.com increased 6.45%
- vimeo.com increased 18.85%
- flickr.com increased 12.39%
- typepad.com increased 43.86%
- tripadvisor.co.uk increased 7.81%
- mozilla.org increased 19.44%
- windowslive.co.uk increased 29.46%
- live.com increased 6.62%

Again, keep in mind that this is based on UK search data, but I’m betting there are some parallels around the globe, particularly for the non-UK domains.

SearchMetrics provides their entire winners and losers lists for download here.

There are 5 Comments. Add Yours.

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Sari Droesch
October 14, 2011 at 8:23 am

I do agree with all the concepts you’ve presented in your post. They’re very convincing and will certainly work. Nonetheless, the posts are very short for newbies. May just you please lengthen them a bit from subsequent time? Thank you for the post.

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Steve Pccebu
April 28, 2011 at 7:35 pm

I have launched about 10 sites before the Panda updates and these 1 week old sites (blogs) went to the top of google search results fast due to constantly changing high quality content. It was actually good for my company.

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NewSEO
April 14, 2011 at 9:16 pm

I think that Google has a genuine desire to reward unique and insightful web content. Traditional SEO has made it difficult for serious researchers to find good content. SEO firms must acknowledge the need to adapt to Google’s growing determination to improve web usability.

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Derek Booth
April 14, 2011 at 8:19 am

Personally, I welcome the update and changes. It obviously has some issues and no doubt has a few tweaks that could be applied but in the main, it seems to have gotten rid of a lot of junk in its databases.
In the coming weeks, I would expect that further tweaks will be made and sites which are genuine and contain good content will actually regain some of the loss.
Content drivel which is mas produced and duplicated is basically spam, encouraging more insightful content which is worth reading can only be a godd thing.
I do feel a little bit though for sites which are trying to present genuine content and seem to have been incorrectly labelled as ‘content farms’.
I dont think think the shakeup is over just yet.

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noama
April 13, 2011 at 12:48 pm

That appears to be the reason for Panda, to benefit their properties in the confusion and irrelevant search results. That’s why we need to government to regulate Google.