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Google’s Own PageRank Drops

PageRank Update Takes Google Down a Notch

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Yesterday, it was reported that Google had updated PageRank. People took to the forums to share their new PageRank numbers – many of which had increased.

It appears, however, that Google’s own PageRank has gone down from a 10 to a 9. Make of this what you will, but it is quite interesting that the controller of all PageRank would devalue its own.

Barry Schwartz at Search Engine Roundtable, who first reported on this, says, “Does it matter? No. But it is interesting, nevertheless.” He provides the following screen cap:

Google's PageRank falls

Image credit: Search Engine Roundtable

Notice the mouseover text: “PageRank is Google’s view of the importance of this page.” And that’s from Google’s own toolbar. That makes it sound a little like it matters.

In late 2009, Google removed PageRank from Webmaster Tools, but decided to keep it in the Google Toolbar. Google has basically said that people worry about PageRank way too much. “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” said Google’s Susan Moskwa. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

Yet they continue to leave it in Google Toolbar, and clearly many webmasters still feel like they should look at it.

Regarding Google’s own lower PageRank, one forum member in BlackHatWorld writes, “It’s just that some agencies are lately doing investigations against Google, so it may be the reason.”

That’s probably jumping to conclusions, but it interesting to bring up. The Department of Justice is looking into the company’s proposed acquisition of ad-optimization firm AdMeld, and the Federal Trade Commission just launched a broad investigation of Google’s business operations and competitive practices.

Google put out a blog post addressing this late last week, citing 5 principles that will “stand up to scrutiny” from regulators: doing what’s best for the user, providing the most relevant answers as quickly as possible, labeling advertisements clearly, being transparent, and letting users take their data with them if they decide to opt out of Google products.

Google’s Own PageRank Drops
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  • http://www.batchmaster.com Shailendra Sial

    PR depends upon number of quality backlinks, how come sudden drop? Are people removing the links to google.com? Drop in PR related to investigations is hard to buy. Hope Google comes up with some explanation

    • http://www.webpronews.com/ Chris Crum

      Agreed about the investigations, but interesting timing and part of the discussion, nevertheless.

    • http://www.danconia.com/facebook-pagerank-google.html Mike Kalil

      I think it’s more of a relativity thing. According to Alexa, Facebook has 1.2 million sites linking to it while Google has 704,402. Since those stats are compiled from people using the Alexa toolbar, we all know the numbers are much larger, but the percentages are probably about the same.

      So, if you’re just looking at links, Facebook would be more important than Google. But Google gets more visits than Facebook and remains the No. 1 site worldwide.

      Facebook’s work with its Like button and the fact that businesses having a FB presence is now standard has clearly led to it getting more links. The AddThis Social Bookmarking Widget page still has a 10 too for the sole reason that tons and tons of people use the widget on their sites.

      Anyway, I’m no shilling, but I did write more about it here: http://www.danconia.com/facebook-pagerank-google.html

  • http://krachttrainingonline.nl/tag/voetbal-krachttraining Kevin

    My PR for my webshop bumped from a 2 to 4. My blog went from 3 to 1. Funny to see some really big sites in the Netherlands going down :)

  • http://www.green-and-energy.com Olmo

    thank you. my PR went from 0 to 3 in one day, and I was wondering why…

  • http://www.FreeGunInfo.com Adsense Publisher

    If PR doesn’t mean much in terms of relevancy to search than other signals do then what’s the big deal anyways?

  • http://autorepairsavings.blogspot.com Spencer

    It was good to see a small rise from #2 to #3 in my blog’s page rank yesturday. Although I havent been able to do any backlinking or promoting of my Automotive Blog. Anyways, Thanks Google!

  • http://www.anastasyea.com anastasyea

    my PageRank turn up from PR2 to PR4 :D

  • Brian Marshalll

    mine 0 – 5

  • http://lasik-secrets.com/Blog LASIK Blog

    Well what can I say, it is true that many webmaster worry too much about Google PR, in fact I want to share my personal experience with this last update, Just like (Spencer comment) I did nothing promoting my website or getting back link lately,and somehow my website jump from PR 1-3, and the rest of the entire side also shows PR between 2-3. But seriously, I don’t know what does it really mean because my traffic still the same. Any ideas?

  • http://techglimpse.com Techglimpse

    I am reading this article very late…but im shocked that my website rank went down from 4 to none…it says google doesn’t even ranked my site….even my search traffic has gone down….really can’t understand what’s with google that changed my page rank…if PR doesn’t matter then why do they have that metric….its really strange.