Google+ Now Required For Google Partners Sign-Up

By: Chris Crum - May 1, 2014

As you may know, the future of Google+ has come into question since Vic Gundotra announced he is leaving the company.

Reports have suggested that Google will start winding down the product part of Google+, and focus more on using it as a platform for other products. Google has denied this, saying that it will not change its strategy. Reports have said the company will move team members from Google+ to other products. A Googler said on Google+ that nobody is moving. The reports also implied that Google would stop forcing people to use Google+ to use other products.

Now, SearchCerts points to a new promo video for Google Partners that says you must have a Google+ company page to sign up for Google Partners, which is apparently new.

At the 0:47 mark, it says, you’ll need a Google+ page that’s linked to your agency’s website before getting started. The video was uploaded on Wednesday.

It would also be strange if Google started phasing out Google+ right after it launched a new ad format based on Google+ posts.

This week, we learned Google is testing a new sign-in button for websites, which removes the Google+ element in favor of simply signing in with your Google account. Of course these are essentially the same thing. This could get more people using Google’s login on third-party sites since Google itself is much more popular than Google+, but it hardly signals the end of Google+, even if it does move beyond the testing phase. Either way, Google+ is only gaining in social login market share as Facebook is on the decline, though Facebook’s latest announcements may change that.

Image via YouTube

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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