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Google+ Never Needed Instagram

Social strategy didn't require it

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Google+ Never Needed Instagram
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While it’s common knowledge that Facebook recently purchased Instagram for $1 billion quite quickly, it has now been revealed that Google was never interested in the photo sharing platform in the first place, according to Google’s VP of Corporate Development and M&A David Lawee.

Lawee told Business Insider, “We fundamentally have a different strategy around Google+ and social (than Facebook). What’s necessary for us is different than what’s necessary for them.” There you have it. One reason for this might lie in the fact that Google+ users generally don’t seem to post 83 pictures of what their cousin’s cat ate for breakfast repeatedly, at all times, like some Facebook users do. On a social level, Google’s platform still appears to maintain a feel of exclusivity and insightful content, which Facebook somewhat lacks. Perhaps Google+ deemed it didn’t need Instagram to become more like Pinterest, “socially,” like Facebook did.

Lawee also commented on Pinterest, calling it a “phenomenon that is extraordinary,” when citing some of the problems Google+ faces with video content. Pinterest has recently added the option to pin Vimeo clips, along with YouTube content. Pinterest is presently the third most popular social media site on the internet, making Lawee’s use of the word “phenomena” in describing it sound apt, though interestingly, there have been reports that the photo sharing network is beginning to lose users – though some speculate that its plainly experiencing growing pains, as early adopters hip to new trends are going away, and that its user base will level out.

Google+ Never Needed Instagram
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  • http://www.grow-sun.com Tom Hargrave

    Sure they did. There are a lot of reasons to buy a competitor or new technology company:

    1) The most obvious reason is they offer something you want.

    2) You are launching a similar product and you want a ready customer base. You can buy them and then introduce a re-skinned version of your project as their “next release”. And the win? You inheret a instant customer base and you generate instant cash flow.

    3) Their technology is very similar to yours and they are a threat to your success – you kill the competition by buying them.

    4) You’ve met with their management team and the group decides that a merger is good for all involved.

    5) They were a startup funded by you and now that they are a success it’s time to “bring them home”.

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