Google Moves Further Away From Keyword Dependence

    August 13, 2012
    Chris Crum
    Comments are off for this post.

It seems that June, for Google, was all about improving how the search engine deals with natural language. On Friday, Google released a giant list of changes it made over the course of June and July. There were 86 entries on the list. Ten of them were specifically about natural language search improvements, and nine out of those ten were changes made in June.

In addition to those ten changes, there were also five list entries dealing specifically with synonyms, which one might say are also related to natural language. All five of those were also made in June. The listings are as follows:

  • #81933. [project codename “Synonyms”] This launch improves use of query synonyms in ranking. Now we’re less likely to show documents where the synonym has a different meaning than the original search term.
  • gallium-2. [project codename “Synonyms”] This change improves synonyms inside concepts.
  • zinc-4. [project codename “Synonyms”] This change improves efficiency by not computing synonyms in certain cases.
  • #82460. [project codename “Snippets”] With this change we’re using synonyms to better generate accurate titles for web results.
  • #81977. [project codename “Synonyms”] This change updates our synonyms systems to make it less likely we’ll return adult content when users aren’t looking for it.
  • The synonym-related changes indicate that Google is getting better at understanding what we mean, and what we’re looking for.

    The better Google gets at understanding the way users search in terms of the language they use, the more Google is getting away from its dependence on keywords for delivering relevant results, which appears to be one of Google’s main goals as a search engine.

    In fact, that’s exactly what the Knowledge Graph is all about. “Things, not strings,” as Google likes to put it.

    By the way, Google announced last week that it was expanding the Knowledge Graph globally (in English), and adding more to the Knowledge Graph interface on the SERPs.

    • EDI

      “Google Moves Further Away From Keyword Dependence”

      Google continues to increase their earnings as people click more on ads.

    • http://www.seocompany-bristol.com/seo-link-building-packages.html Natasha

      Right then synonyms it is then! lol

    • http://www.whatsoupmaker.co.uk phil

      i can’t keep up with all these changes, the big question is will they work?

    • http://ignitewebsites.com Ignite Websites

      Phil I can’t keep up either.

    • CompanyV

      Arghhhh – Google sold out on valid search results when they struck the deal to allow ads on registered parked domains with GoDaddy.

      I don’t know what the right answer is – but I believe the algorithm of metadata and actual content was not far from the mark – the issue has been (IMO) that there has never been a viable way to report a keyword spammy site that is only out for ad revenue… geee I wonder why that might be?

      The whole Plus One is not a concept most valid visitors are going to buy into either – they want information or a product so they search for it. When they find it they become the consumer – as intended! So the scam becomes getting a bunch of people to click the plus Ones… sillyness rife for abuse.

    • http://www.hostmansaving.com hostman saving

      I have to agree with edi, they seem to be trying to generate more revenue with adwords.

    • Chris

      Just another slap in the face for the little guy :(. Google are making it harder and harder for people with a small budget to get any organic seo. It’s easy for the big boys and they can just pay x amount for a home page backlink from whatever high page rank page the desire. I wish someone would take over from google out just like what happened to yahoo. Google are harsh as hell to webmasters.