Google Makes Video Advertising EasierBy: Chris Crum - August 8, 2013
Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad campaign.
These would be the video itself, the thumbnail copy, the budget and the target audience.
It’s essentially now a four-step process, which includes selecting the video (assuming you’ve already uploaded it to YouTube), adding some text to appear alongside the video, determining your budget and selecting your target.
That’s pretty much all there is to it. Here’s what it looks like:
In other AdWords news, Google has also launched a new type of ad on the mobile Google Maps apps (including iPad).