Google Makes URL Shortener Available at Goo.gl

Google URL Shortener Provides Analytics

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Google has had its own URL shortener for some time. It just didn’t make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at goo.gl. It’s called simply, Google URL Shortener. 

"We don’t intend to overload goo.gl with features, but we do want it to be the stablest, most secure, and fastest URL shortener on the web," says Google software engineer Muthu Muthusrinivasan. 

"There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products."

Google URL Shortener

Google says that since the service was first launched, they have invested in stability, security, and speed. 

As pictured above, the service keeps track of the URLs you shorten, providing both versions of the URL, when it was created, the number of clicks its gotten, and other analytics. 

Google Makes URL Shortener Available at Goo.gl
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  • Cormac

    Besides the reporting it’s not really overloaded with features is it?

    • Chris Crum

      No, but they made a point about that.

  • Cormac

    ..that doesn’t make it any more acceptable though :)

    Some basic features like custom urls, bookmarklets, or posting directly to Twitter probably isn’t going to effect stability, security and speed as seems to be the reasoning for not having them.

    I guess its usefulness and uptake will depend on how it’s integrated into their other products.

  • http://techlaugh.cm Guest

    is this better than tinyurl

  • http://www.discoveradelaidecbd.com.au Adelaide

    Did they say whether this click thru data is availble for the search engine ranking algorithm? Also I remember years ago Google was dead set against any sort of redirect mechanism.

  • http://developex.com/ IT consultant

    G should buy bitly and few smaller companies. Just in case….

  • http://www.BacklinkBooster.com Backlink Booster

    Does Google’s link shortener use 301 redirects? If not, there’s not much point in using it.

    • Guest

      You mean not much use for spamming?

      That’s a good thing, no?

      It’s funny that a site using backlink spam is more likely to get tanked in search engines but as long as you can convince those who don’t know any better of the opposite and can get your money, you don’t care, right?

  • Kenneth Wood

    I’ll prefer it over other url shorteners….

  • http://cass-hacks.com Craig

    Having the spam and malware detecting capabilities of the Google algorithms behind it will make this one sweet service!

    Anonymous shortened link services with no checks on the target URLs has been a disaster waiting to happen and often happening for the unwary.

    Many created these services in the past genuinely trying to provide a useful service but unfortunately the malicious element on the Internet saw their obvious use for nefarious purposes. Too often such services were here one day and gone the next when those who created them found the majority of uses being for malicious purposes.

    It’s unfortunate that the Internet is filled with people looking for anyway they can to take advantages of others but that’s the Internet we live and work in.

  • http://go.to/BroFarOps Dr. Robert BrownFarley

    Google doesn’t need a public url shortner in my opinoin and should leave it alone. We as smaller website businesses use them to jump between pages & sites and to cloak our affiliate links not from our customers but other affiliates. I use them myself & recommend a few companies with features. All the search engines have them and cloak internal and external links … Ever take the time to look at an email url or get an image url from a search engine or from one browser to another. Masked, cloak, redirect or whatever … So why the big deal over goo.gl ? It’s nothing more than another … Or is it the next big subdomainor ? I own http://brofarops.0lx.net, a hosting company, and offer co.cc domain(s), which are free. One of my partners is http://bz9.com, which is a url shortner / cloaker … So where does Google and goo.gl fit in ? Google is not a hosting company, atleast I didn’t think they were the ‘ Big ‘ goDaddy.com !!!

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