Google Makes Sitelinks Available in All AdWords Campaigns

Google: Sitelinks Boost Clickthrough Rates by Over 30%

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Google has launched Ad Sitelinks for all AdWords campaigns. The feature was made available late last year for advertisers’ top performing ads, but is now available via a one-line format for all campaigns.

Google says advertisers who have used the format in the past have experienced big gains, and have boosted clickthrough rates by over 30% (on average).

Google AdWords Sitelinks

"When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad," says Dan Friedman of Google’s Inside AdWords Crew. "Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format."

"You should keep in mind that Ad Sitelinks is a campaign-level extension, so the links you create should be relevant to any ad in that campaign," Friedman adds.

Advertisers can set up ad sitelinks for their campaigns by finding the option in the Campaign Settings tab in their AdWords accounts. It’s listed as "Show additional links to my site" in the "Ad Extensions" section.

Google Makes Sitelinks Available in All AdWords Campaigns
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  • http://www.dealercompass.com Eugene Gonzales

    Automotive retailers should have a specialized consultant guide their online advertising program. As algorithms of SEO change every quarter and technology changes just a quickly having an expert in this arena will pay dividends. This consultant should not be tied to any software product or service to develop a program without bias. Having well written sitelinks and managed adword campaigns are growing in importance to the success of automotive dealerships.

    Day’s off spending 10’s of thousands of dollars in newspaper, radio and TV advertising are over. To find your prospects you need to find them where they live, online. Today, the executive you want to sell a new BMW, Cadillac or Toyota to their lifestyle has changed. Today they go online while they drink their cup of coffee in the morning, then listens to a IPod on the way to work. Once at their desk, first order of business is to check email and stroll across social network sites. By noon a smart automotive dealership could have touched this executive in three different and distinct advertising points. We are not talking about huge budgets anymore, we are talking about smart budgets and come with it time consuming tasks that keep a dealership active online. Up until now most dealerships have put the responsibility on the internet manager, in my analysis I find most internet managers have be happy buying leads at an average of $20 per lead. A solid online advertising plan can increase leads and reduce lead cost.

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