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Google Looks To Hire “Social” Chief

Company acknowledges problems, but wants to "tackle social"

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Google’s track record in terms of social media is not pretty.  Consider the facts: Orkut never caught on in the U.S., Lively was killed after about six months, and so far, Buzz hasn’t done much besides make people freak out.  Still, Google’s reportedly forging ahead by looking to hire a "Head of Social."

GoogleLiz Gannes obtained a recruiting letter describing this position, and Google was at least realistic in terms of expectations.  Part of the letter acknowledged, "This is a new and very strategic position, as Google knows it is late on this front and is appropriately humble about it."

That’s a smart admission on the company’s part, since few intelligent people would want to feel they were facing an impossible task.

Then here’s an interesting indicator of where Google might be heading: the letter continued, "In Google’s view, conceptually, there are two ways to tackle social, each impacting who may be successful in this senior post: 1) building an innovative offering specifically in this area; or 2) developing the capability and integrating social into Google’s existing portfolio."

So keep an eye out for personnel and product announcements in this field.  And for that matter, try to get your application in to Google if you feel qualified.  Gannes wrote that the company "is currently in the process of casting its net as widely as possible," and given all the embarrassment Google’s suffered, it’s no doubt willing to spend a fair amount of money to win over the right person.

Google Looks To Hire “Social” Chief
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  • http://wwww.twitter.com/uklocalwebsites Daz

    Yes If Only It Was That Simple ” But ” Yes Could Be

    Like Luther KING Said A Have A Plan !!

    Now Am Sure U Know A Can’t Help My self :0 But If I Had Yhe Me2ns Google As A Would OUT Do FaceBook Ect Tommrow

    You All Ready Have The Me2ns But Like Everything With Tec Rotot Guys Not Very Obv @ Spoting Obvious

    All Take You Up On That

    Do Sum Hacking Cuting And Pasting – Bit Of Gold Mining

    Anyway Webpro Allways Ples Chating

  • http://www.evolwebsolution.com/ Website Design

    Doug Caverly, how do you get this secret information from google or other companies, it is really great job for you. I should give much thanks. As i know google don’t share its knowledge about its work strategy you you always pull out.
    Thanks

  • Guest

    Such a literate and well spoken group of commenting readers here.
    How proud you must be to draw such a following.

    bleh!

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