Google Lets Users Find Results Based on Location

Google Adds "Nearby" as a Search Option

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Google has added the ability to search by location to its list of search options. The option is called "nearby".

"Location has become an important part of the way we search. If you’re a foodie looking for restaurant details, food blogs or the closest farmer’s market, location can be vital to helping you find the right information," says Google Product Manager Jackie Bavaro.

"One of the really helpful things about this tool is that it works geographically — not just with keywords — so you don’t have to worry about adding ‘Minneapolis’ to your query and missing webpages that only say ‘St. Paul" or "Twin Cities,’" Bavaro adds.

Google adds Nearby as an option for search results

Google has been using users’ locations to deliver search results for quite some time, but this marks the first time the search engine is actually letting users dictate when they want it to be used to retrieve results for specific queries. In local search, Google is generally pretty good at delivering nearby results anyway, but giving users this added little bit of control can’t hurt, and simply gives users another way to refine their results to match their preferences.

Users can view results by their default location, or set a custom location. The feature is currently only available on Google.com in English.

Google Lets Users Find Results Based on Location
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    It has been long awaited for! This will benefit us who rely on local trade and also have brick and mortar outlets. This is a welcomed addition to aid local people search for local shops, trades and businesses in general!

  • Brett

    This is one idea they should have worked on a long time ago.
    But why hide something like that in the options area? this should front and center up top with the other main options.

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    This is definately an idea for local but not so much so for overall. This makes the need to learn and put in place new SEO to this affect.

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