Google Launches In-Page Analytics Feature

The life of the average Google Analytics user is about to get rather less complicated. Today, Google announced a beta feature called In-Page Analytics that should allow people to stop juggling tabs or dealing with older, less sophisticated tools.

In-Page Analytics works as an overlay (indeed, it replaces Site Overlay), allowing users to see data superimposed right over different products or design elements. And as the video below explains, there are plenty of ways to fine-tune the readouts and view more details.

This looks quite promising, and Trevor Claiborne, a product marketing manager, suggested on the Google Analytics Blog, "Take In-Page for a spin and let us know what you think."

Just be aware: Claiborne continued, "In-Page Analytics is still in beta, so some things in the report may not work perfectly yet." Also, "In-Page is currently available for all English users of Google Analytics."

Google’s sure to continue refining the feature over time, though, and Claiborne hinted that the Google Analytics Team has some bigger tricks up its sleeve.

It’s probably a good idea to get on good terms with In-Page Analytics as soon as possible in order to prepare for those changes and the holiday shopping season.

There are 4 Comments. Add Yours.

Matt Anton
October 15, 2010 at 5:51 pm

People are visual, and Google looks to be translating the raw data currently in analytics to something more substantial and valuable to webmasters and online marketers. Looks like a great product.
Matt Chandler
October 16, 2010 at 8:34 am

Have just been trying it out this morning. From what I can see it looks a valuable tool. I’m the webmaster for several of my client’s sites, and this is a nice way of getting an “at a glance” cue of what’s been happening on their sites in the past week.
Rajeesh Nair
October 18, 2010 at 9:29 am

This is really cool. I always wondered how to track the placements of links that users click. Now with this update it would be easier to analyze the visitors movements on the web page. Google really rocks…
Edra Belone
April 19, 2011 at 3:57 pm

Google led me here. Im happy i finally found this blog was recommend to me but i had trouble finding it lol