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Google Launches Enhanced Link Attribution For In-Page Analytics

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Google announced a new link attribution feature for In-Page Analytics. You’ll be able to access the feature by adding two lines to your tracking snippet and enabling it in the web property settings.

The feature uses a combination of element IDs and destination URL to provide the ability to distinguish between multiple links to the same destination page, click-through info when redirects are being used, and click-through info for other elements, such as buttons or javascript-triggered navigations.

“In-Page Analytics provides click-through data in the context of your actual site, and is a highly effective tool to analyze your site pages and come up with actionable information that can be used to optimize your site content,” says Barak Ori of the Google Analytics Team.

Enhanced Link Attribution

“Before now, In-Page Analytics was limited to showing clickthrough information by URL and not by the actual link on the page, and was limited to showing information only on links, and not on other elements like buttons,” Ori adds. “The most common complaint about In-Page Analytics is that if a page has two or more links to the same destination page, we show the same statistics for both links, since there was no telling which link the user actually clicked.”

Google has more details about how to use the feature in this help center article.

The feature is rolling out over the course of the next several weeks.

Google Launches Enhanced Link Attribution For In-Page Analytics
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